What is DTC – Direct To Consumer Marketing?

d2c marketing

Direct to consumer marketing allows shop owners to directly engage with a consumer base without the need for traditional brick and mortar partnerships. Per BigCommerce, “Direct to consumer means you are selling your product directly to your customers without third-party retailers, wholesalers, or other middlemen”. Before the direct to consumer model was introduced, brands both big and small had to rely on getting the ideal shelf space in stores like Walmart, Target, local supermarkets, etc. Think about when you go to these brick and mortar stores now. The most popular brands are usually placed within eye level, hence, making it easier for these brands to attract more ‘eyeballs’ and ultimately sales. With this shift toward DTC marketing, the “eyeballs” you attract to your website is key to your customer growth, as is the customer journey once you bring them there. Small-to-medium businesses can now command “eyeballs” or impressions via digital marketing instead. Thus enabling a global audience for upcoming brands out of the gate.

Furthermore, DTC – Direct to consumer marketing is a key topic as businesses pivot to capitalize on new trends. Statistica has reported that the number of people involved in direct selling in the US has increased over 3X from 2010 to 2020. This means that people are opening digital storefronts on platforms like Shopify, WooCommerce, WordPress, Square and others at record numbers. More on how to increase ecommerce sales in our blog where we showcase some of the more popular D2C customer marketing platforms. For the purposes of this guide we refer to the direct to consumer model interchangeably using the acronyms DTC and D2C marketing. It’s important to note that both of these terms are used widely.

D2C Marketing Model How-To-Guide

  1. The first step to D2C marketing is to know your audience! 
    • Use tools that are available to you to get to know more about  your audience. Tap external resources like Statista.com to learn more about your vertical or line of business
    • Narrow down your competitive set and see what they are publishing in web content and social channels
  2. Launch a D2C website. Check some options in our blog.
  3. Keyword specific
    • Ensure that the content you are publishing is keyword specific to your vertical and reflects the terms people are searching for
  4. Social Media & YouTube Content
    • Hire an experienced social media strategist and content marketing strategist to help you create relevant content for your line of business. There are plenty of freelancer options available on websites like fiverr.com and upwork.com.
    • If you are creating D2C content on your own, tap resources such as free stock imagery to help smooth the process on sites like istockphoto.com.
    • Launch a cohesive marketing campaign across all relevant social media channels inclusive of Facebook, Instagram, twitter and TikTok
  5. Optimize website and social media imagery with a AI photo retouch platform

Direct to Consumer Model Using an AI Photo Retouch Service

Ensuring that your direct to consumer business model is posed for success means that the photography used throughout your website, social and marketing materials needs to convey your value-proposition clearly. If your DTC business is selling clothing, then the imagery presented should be free of distractions, distortions and use the Ghost Mannequin effect.

autoRetouch has automated the Ghost Mannequin process to make product retouching easier and more efficient for small to medium business owners who are usually working with tight budgets. At just €0.50 per image and with a pay-as-you-go model, autoRetouch is a flexible option for business owners.

Try autoRetouch for free today.

What is a Ghost Mannequin and Why Should You Care

invisible mannequin photograph

Ghost mannequin photography, also known as the “invisible mannequin,” “3D mannequin,” or “hollow man,” enables clothing product photography to adhere to ecommerce product photography best practices. Ghost mannequin photography allows for fashion product photography to highlight the best features in garments and accessories by showcasing the different angles of the product or garment. Consumers want to view how fashion products will look while being worn, hence, using flat or folded product images don’t provide the necessary level of detail to “sell product”. The ghost mannequin photoshoot requires a specific set-up to get the most of the invisible mannequin photography shoot. In this post, we highlight what ghost mannequin photography actually is and how to employ the process using an AI photo enhancement process. 

Essentially, invisible mannequin photography is a combination of two or more images—also known as a “composite image.” The first photo is taken using a model or mannequin. The accompanying images are flat views of any part of the interior of the garment that was blocked by the model or mannequin, often shot on a white foam board. Tapping the mannequin effect is a cost-efficient way to produce brilliant fashion product photography without breaking the bank. In this blog, we highlight how to get the most of your mannequin photoshoot and post-production processing inclusive of the AI bulk photo editing features found on autoRetouch. The result is a lifelike image that keeps the focus firmly on your fashion product without distractions that can deter ecommerce sales.

Invisible Mannequin Photography Shoot Set-Up Guide

The materials needed for the invisible mannequin photography shoot include the following:

  1. A on-body model or any modular mannequin – with removable chest and arms – can be used for getting invisible product shots by removing pieces individually 
  2. Camera
  3. LED studio lighting (one for each side of the product or garment)
  4. Two light reflectors or umbrellas
  5. White foam board or white backdrops
  6. Styling tools such as clips, pins, double-sided tape to help the clothes fit more tightly
  7. Products inclusive of unwrinkled garments

Start by taking a product photograph of the fashion garment on the mannequin or model in differing angles such as front, back and profile.

Next, take pictures of the underside of the garments or product images.

Pro Tip:

Use a static pose if you are using a live model. Models should be styled minimally (i.e. no jewelry, etc.), and long hair should be tied up.

Best practices for the mannequin photoshoot dictate that you create high quality photographs in a studio setting.  Professional grade cameras and specialized lighting techniques using reflectors, along with  garment fit are all key components needed for a flawless finish. 

Photographing a product from an angle that is either too high or too low may cause the garment to look tapered and inaccurate. When photographing blouses, jackets or tops, it’s important to photograph at chest level.

How To Create a 3D Product Image With An Invisible Mannequin

To create a 3D image with the invisible mannequin technique, you will need to employ all the images that were taken with the garment from varying angles. This means that the mannequin or live model employing a static pose, will be photographed from at least two different poses. After that, you should style and hang your product on a piece of white foam board and photograph both the front, back and varying views again; these foam board shots will allow you to detail the inner areas of the garments such as liner, stitching, etc.

It’s imperative to ensure that the exact same lighting settings are used for both the mannequin/model shots and the foam board shots. You can do this by marking the mannequin’s or live model’s location and placing the white foam board in exactly the same spot and at the same height. 

After the photoshoot, you will need to open the mannequin image and the foam board image in your post-production processing software tool such as Photoshop or autoRetouch. Select your model or mannequin image and remove the background. Fill that layer in with a uniform color such as white. 

Once you have selected the entire product, refine your product image so that you have eliminated all of the background and mannequin out of the photo. You should see your product floating freely on the white background. If necessary, refine the product’s edges to ensure a polished and finished look.

autoRetouch’s photo bulk editing workflows are compatible with layered photoshop files. In fact, you can export all of your edits as layers in a PSD file and include auto-generated masks and vector paths to easily continue editing. This AI image editing workflow enables you to easily compare your edits to the original image and switch between the two with both images included in the exported result. Additional workflows are also available for fashion product photography such as Fabric Swatch extraction. On average, it takes only five seconds to fully retouch an image on the platform. 

Try autoRetouch for free today.

How To Launch An Online Business

how to launch an online store

Launching an online business can seem daunting. However, launching an ecommerce business is one of the most profitable things you can do since there is a big push to ecommerce post Covid-19 pandemic. Furthermore, promoting your online business during key sales time can increase your business revenue potential. With consumers flocking to online stores to research and buy goods online, online businesses have had to quickly pivot toward a direct-to-consumer model (D2C). Moreover, competition in the digital marketplace has also increased exponentially. In fact, emarketer has reported that worldwide ecommerce will approach $5 trillion this year. 

In this post, we highlight how to launch an online business in order to maximize ROI on digital marketplace storefronts like Shopify and Amazon.

Learn How-to-Launch An Online Store in These Easy Steps:

Promote Early & Often

  • Create a marketing calendar that includes promotional content pre launch, during, and post sale period.
  • Tap your customer base with email marketing pre launch. Conversely, tease promotions across social channels. If available, use a paid media budget to further amplify your advertising to select audience types.
  • Call out specific sale items and specials in text copy throughout the campaign including during sale period. For example, “Today I get 30% off home furnishings” or “Tomorrow buy one get one”.
  • Create a sense of urgency, by announcing sale end dates throughout copy rotation.
  • Lastly, create a sort of “encore” promotion announcing a “last call” on special promotion post initial sale date’s end.

How to Launch an eCommerce Business | Marketing Mix

  • Capture the attention of your audience across all owned channels 
  • Channel examples include the following:
    • Email marketing 
    • Social media
    • Owned website banner promotion
    • Influencer initiatives through social media and/or YouTube
    • Paid search
    • Paid social
    • Google Shopping (if applicable)
  • Enhance product photography 
    • A picture is worth a thousand words, and ensuring that product imagery is optimized will support your bottom line incredibly.
    • Shopify product shots should be well lit and free of background distractions. Check out these Ghost Mannequin examples.
    • Employing text overlay on product imagery may entice more people to click on the product page especially within a web banner environment.
    • Use a mix of product photography and lifestyle imagery throughout owned channels like social media.

With online shopping behavior increasing, Shopify business owners are steadily looking for ways to increase ROI. A steady cadence of online promotions ensures that you are providing your customers with content that is value-added and engaging.

Furthermore, having a solid promotional strategy to enhance online sales takes a little bit of practice, patience and research. Promotional content that is clear, concise and includes great product imagery will help increase sales over time. A marketing strategy equipped with pre launch and post promotional elements across key channels will ensure you are reaching your intended audience.

autoRetouch specializes in optimizing Shopify and Amazon Seller Marketplace product imagery with its automated image enhancing workflows. From ghost mannequin to removing the background, autoRetouch makes it easy and efficient to level up Shopify product images for more sales during key holiday sales periods like Black Friday, Back to School, and Christmas. autoRetouch is a trusted Google partner and compatible with Adobe Photoshop. In fact, online image enhancement with autoRetouch can be done with layered PSD files in seconds.

Try autoRetouch for free today.

Fall Fashion Photo Retouching Services

fashion photo editor

An experienced Fall fashion photo retouching service provider can transform standard fashion images into high quality, eye-catching visuals that will spark inspiration – and engagement – with your online community. The Fall fashion season is a time of renewal. Designers, shop owners and fashion mavens alike relish in the energy that transitioning from Summer to Fall fashion brings. Consumers are inspired by this inspirational and pivotal moment and take the opportunity to update their personal aesthetic and their homes. Fall fashion photo retouching services online can capitalize on this seasonal moment with the appropriate image enhancing workflows in place. When considering tapping a photo clothes editor online,  two key image enhancement techniques come to mind.  The two Fall fashion photo editing workflows  that we recommend are Light Adjustments and Color Adjustments. Using these techniques to enhance fashion product imagery helps create the necessary tone needed to convey the ‘Fall Fashion’ look and feel. Afterall, fashion is a very seasonal business, and the content should reflect that. In this piece, we explore how to tap a fashion clothes editor online like autoRetouch to bring the best out of your product shots. That way, you are empowered to create an inspirational customer experience across your website and social channels through beautifully optimized seasonal product imagery.

Fall Fashion Product Images Using Light Adjustments

Light adjustments are key to brighten and enhance Fall fashion product imagery so that the focal point of the photo can stand out. By heightening the exposure and the contrast slightly, you can enhance the richness in the colors to make them pop. Fall fashion typically mirrors the robust colors of the harvest season. The harvest color themes and textures can be enhanced further using contrasting techniques with a photo clothes editor online app like autoRetouch. Furthermore, decreasing the shadows allows for the Fall fashion product image to have a bolder look and feel. When doing this, be sure to adjust the black color in the product image to avoid any harshness.

Fall Fashion Product Images Using Color Adjustments 

For Autumn images, adjusting the yellows, oranges, greens and reds in product photography contributes to achieving a Fall seasonal look in the clothes and accessories. Adjusting the hue, saturation and luminance of each color enables you to create the Autumn Fashion tone reflective of the harvest color theme. Fashion photo retouching services online can complete this editing using artificial intelligence for bulk image enhancements.

Fashion Photo Editor With Bulk Editing Features

autoRetouch’s artificial intelligence SaaS platform has the ability to optimize hundreds of images in bulk only needing seconds to complete using these workflows:

1. Add Padding & Align Subject

Create a buffer between your images and other content. That way, the product image is not so close to other website content such as text copy. No need to use the HTML editor for updating padding on autoRetouch.

2. Retouch Skin

Remove skin discolorations and inconsistencies while ensuring that product photography models look ‘human’ and not overly ‘photoshopped’. The retouch skin option enables you to smooth skin and discoloration, remove moles or other unsightly skin inconsistencies like acne. Hence, creating a model void of distractions while maintaining a natural look.

3. Vector Paths

The beauty of vector paths is that they are scalable and unlike pixels, can be enlarged with no loss of quality. A path is a line that appears when you ‘draw’, usually in Illustrator. It’s made up of a series of points which are known as anchor points. At each end of the path, the anchor point has control handles which allow you to control the direction of the path. autoRetouch’s AI-enhanced SaaS platform for image enhancement, enables vector paths to be optimized in bulk. Therefore, allowing for hundreds of product images to be updated almost instantaneously.

Fashion is a seasonal business reliant on trends, culture and art. Optimizing your Autumn fashion product images has the ability to enhance the customer experience and increase sales for your ecommerce storefront. Tapping autoRetouch’s AI powered bulk image enhancing tools will save you time and money. The platform employs a pay-as-you-go model and not expensive subscription pricing like many other options. 

Try autoRetouch for free today.

How to Sell Clothes Online Using a Reselling App

We’ve created this ‘How To Sell Clothes Online Using A Reselling App’ guide to help entrepreneurs up level their ecommerce business in short easy steps. The reselling – or  upcycling business as it is also referred to – has seen a boom with more people buying, selling and trading previously owned items online. In fact, Vogue Magazine called upcycling “the biggest trend in fashion…from Balenciaga to Miu Miu, creating new clothes out of old materials is finally being embraced by major luxury brands” wrote Vogue UK Fashion Editor Emily Chan recently. You can be successful selling clothes online due to the increased interest in upcycling over the last two years. In fact, this trend is fueled by consumer behavior demanding more fashion-forward sustainable options. Furthermore, reselling app marketplaces empower digital shop owners enabling them to make incremental income from home or anywhere. In addition to this shift in behavior, the pandemic brought to light just how important supply chain, sourcing materials and sustainable production practices are. Moreover, consumers are actively seeking out upcycling fashion finds online. In addition, traditional brick and mortar stores have had to pivot toward a digital-first and direct-to-consumer model (D2C) to meet this demand over the last year. Listed below are tried and true best practices to employ when considering how to sell clothes online using a reseller marketplace app. We’ve also highlighted helpful information as it relates to the most popular reselling apps on the market right now and the unique features that they offer.

How To Be Successful Selling Clothes Online

The first step when considering how to be successful selling clothes online is simple. Take great product shots on the reselling app of your digital storefront! Optimized product photography is critical to the success of your online business. Ensure that all product imagery is clean, uncluttered and has a uniform look and feel. Fashion reselling app storefronts can easily lack a polished look. When images are haphazardly uploaded with bad lighting etc., potential customers notice.  High bounce rates, low click through rates and minuscule conversion rates are not success metrics. In order to be successful selling clothes online your product imagery needs to indicate through high-quality visuals, the clear value-proposition offered with the potential sale.

Reselling Apps: Product Photography Best Practices

  1. Remove backgrounds that are distracting and cluttered
  2. Ensure that all images in your storefront have some sort of consistency and uniformity 
  3. Shoot product photography images in well-lit places
  4. Include several angles of the product
  5. Showcase lifestyle imagery of the product (i.e., in a ‘real situational’ setting) but always. lead with a clear product shot
  6. Utilize the ghost mannequin feature on garments as needed
  7. Smooth skin with natural skin retouching
  8. Ensure that product page item descriptions are detailed and include items like brand name, color, size, and category

How To Sell on Poshmark and Other Fashion Reselling Apps

Launching your reseller app marketplace online is easy. Several reseller apps focusing on direct-to-consumer have made it turnkey for resellers to create their optimized digital storefront with ease. Please see our hand-picked favorite turnkey fashion reseller apps listed below. We like these because of their targeted market saturation and popularity, ease of use and efficient workflows. Each of these options is slightly different and caters to a specific audience. Depending on how you plan on marketing your vintage goods, you may even consider creating several storefronts across one or multiple fashion reseller apps.

How To Sell on Poshmark

Poshmark has been around a little bit longer than some of the other popular reseller apps and caters to a more mature audience target (i.e., millennials). Pre-loved fashion items and accessories inclusive of high-ticket luxury garments, shoes and accessories account for a substantial amount of Poshmark transactions. Items in your fashion marketplace will populate on search engine results so ensuring that your text copy is search engine friendly is key. For all sales under $15, Poshmark takes a flat commission of $2.95. You keep the rest. For sales of $15 or more, you keep 80% of your sale and Poshmark’s commission is 20%. The community-focused functionality of Poshmark enables sellers to host “parties” virtually to mingle with other community members, welcome new sellers, interact with listings with the end goal of creating a beloved eCommerce store.

How To Sell on Depop

Depop can be best described as the “Instagram of the fashion reseller market”. The website mission statement reads “Depop is the fashion marketplace app where the next generation comes to discover unique items. With a global community buying, selling and connecting to make fashion more inclusive, diverse and less wasteful. This is what transforming fashion looks like.” Depop’s reseller audience target is cool and unique and are typically Gen Z. Furthermore, Depop will charge a 10% fee on the total amount of your listing once it is sold, which includes shipping costs. The platform has partnered with PayPal to secure transactions.

How to Sell on The Real Real

The Real Real is the ultimate luxury fashion reseller app. As the name suggests, this fashion marketplace concentrates its efforts in reselling real and authentic luxury goods. Online sellers ship second-hand items to Real Real locations where items are authenticated, photographed, priced, processed, uploaded onto seller profiles by The Real Real associates. The Real Real also processes returns. With these added services, come increased fees when items are sold. The percentage of each order that it keeps as a percent of revenue, is 50% which is considerably higher than other consignment reseller app competitors in the market. There is also an option to directly sell your luxury goods to Real Real before an actual customer buys it from the digital shop.

How to Sell on Etsy

Then there is Etsy, the seller app for unique, hand-crafted and vintage goods. Etsy is the reseller marketplace known for diverse, one-of-a-kind fashion and art finds. Etsy charges $0.20 per listing and the listing will stay active for four months or until the item sells. A 5% transaction fee, 3% + $0.25 payment processing fee will be included as part of its commission once the item sells. Lastly, Etsy charges 15% for ‘Offsite Ads fee’ if an advertisement generates a sale. Etsy regularly includes paid media as part of their marketing strategy to get their item to sell.

autoRetouch makes it easy and quick to optimize product photography. It utilizes artificial intelligence to optimize ecommerce product imagery in seconds. Try the app for free today and launch your fashion digital storefront in minutes!

eCommerce Fashion Photography

Employing best practices for ecommerce fashion photography can be easy and quick.  AI-driven ecommerce photography business SaaS platforms are halving the time it takes to bulk edit large numbers of photos in record speed. These services are creating efficiencies never before seen and helping D2C sellers manage their digital storefronts.

Traditionally, ecommerce fashion photography shoots required expensive studio lighting, time, talent and fragile equipment. Listed below are some quick tips on how to maximize your ecom fashion photography shoot and make the most of your limited time and resources.

Clothing Photography for eCommerce: How-To-Guide

  1. Plan and prepare garments
  2. Use a ghost mannequin or live model
  3. Capture details in varying angles
  4. Tap the appropriate lighting settings

Plan and prepare

The first step is to actually shoot the apparel images. Since clothing photography for ecommerce works best when detailed, it is important to prepare the garment accordingly before the scheduled photo shoot. The garments should be void of creases, lines, discolorations or other distortions. Simply ironing or steaming the garment can help it to look its best from the onset. Check the clothing pieces for price tags, stains, or anything else which may create a distraction and remove them. For last minute finishing touches, lint rollers and tape are great go-to resources. 

Ghost Mannequin vs Live Model

Showcasing both ghost mannequin and lifestyle settings in clothing photography for ecommerce campaigns is a solid way to highlight the garment in a multifaceted manner. However, lifestyle ecommerce photography using a live model can be costly. The ghost mannequin effect is ideal for an ecommerce fashion photography shoot  on a budget or under strict timelines. It allows customers to see the shape and natural draping of each product, which will give them a realistic view of how the garment will fit on them.  Using artificial intelligence, ghost mannequin photography tools allow for dynamic viewing of your products in quick and easy steps. 

Details and angles

Provide enough product imagery and in varying angles. Spotlight details such as embroidery work, embellishments, seams, zippers or any feature that highlights the uniqueness of the fashion garment. Five to ten product image variations are preferable, but at the very least show the front, back and one detail shot of each piece.

Lights, camera, and action!

Bright lighting removes any grains, highlights fabric textures and sharpens the image altogether. If using natural light, be sure to place the garment near a large window or outside. A light reflector panel may be helpful to ensure that the product image is balanced. Creating a light reflector with a foam board or cardboard is easy and cost-effective too. 

The camera settings are the foundation of the final apparel shot’s look and feel. Familiarizing yourself with your camera’s settings such as DSLR or smartphone, and terms like ISO, aperture, and white balance is key to getting the most out of your fashion ecommerce photography shoot.

Ecommerce Fashion Photography | Settings

ISO refers to the sensitivity of your camera sensor to light. 

The sharpness of your image is determined by ISO, which should vary within the range of 600-640. Using a tripod will allow you to keep your ISO balanced for optimal clarity and sharpness. Higher ISO produces “grainy” images with “noise”. You should start with the lowest ISO possible and gradually increase until the featured product is properly lit. Cameras come with a lowest native ISO and it is referred to as “base ISO”. Base ISO enables you to use the lowest setting that will potentially produce the highest image quality, minimizing the visibility of “noise” as much as possible. You can also change the ISO mode on your camera to Auto mode, Manual, Shutter Priority, Aperture Priority, or Program. 

Aperture is marked with the F number on your camera settings and references how much your product is in focus.

The larger the F number is on your camera, the more ‘in focus’ your product will appear. When using a tripod at a photoshoot, it is recommended to set a value above f/11, enabling each and every inch of the product photograph to engage as the focal point. If your photography session requires varying distances or depth of field, updating the aperture for each distance will need to be factored into the photo shoot schedule. Depending on the desired depth effect, aperture settings can be set to shallow for lifestyle imagery (i.e. large aperture) to intentionally bring focus to the ecommerce product on display while blurring the surrounding background. Conversely, a small aperture refers to less background blur and more focus of the entire frame.

White balance addresses the tint effect on your product photographs, also known as color cast or hue effect.

The light source used in ecommerce fashion photography will contribute to white balance on photos. There are many types of light sources but the most common are tungsten, fluorescent, LED and natural sunlight.

Depending on the light source, the color that is cast surrounding the image will vary. The white balance settings customize the color of the final piece. There is also a default setting option which adjusts accordingly. A distortion in white-balance may disrupt the accurate color of the garment on photographs and be difficult and/or time consuming to fix during post production.

Addressing color accuracy

Ensuring that the garment’s color is represented accurately across differing websites, devices, browsers, etc. is an important aspect of ecommerce photography often overlooked. Color space is a specific range of colors that can be presented in a given image. Some options for color spaces are Adobe RGB, CMYK and SRGB.

Created by HP and Microsoft, SRGB color space is widely used for ecommerce fashion photography because it keeps images consistent and vibrant between the various screens, browsers and sites. However, it is limited due to its narrower color ranges. You can set your camera’s setting to SRBG so that editing can be completed  faster. However, capturing in SRGB limits the color variations available during the actual capture. Hence, despite the additional step required, many professionals stick to editing afterwards so that the garments can better reflect their vibrant colors.

Editing with an eCommerce Photography Business Platform

Creating quick reference checklists and a seamless workflow around common photography mishaps can help speed up the editing process. Ensuring that your digital storefront’s ecommerce fashion photography showcases best practices for aligning, cropping, background removal/adjusting, and color is key to leveling up your ecommerce  business.


Ensure products are of the same size and fit the frame in the same angle and edge. 


Cropping and sizing according to your specific website or product pages on Amazon or other seller marketplace can be automated with bulk editing components.


Inconsistent backgrounds make digital storefronts look unkept and haphazard. Keep backgrounds simple even when employing lifestyle imagery for your fashion garments.

autoRetouch’s Set on Canvas component can resize, crop, adjust the alignment, and add a custom background using the power of AI in bulk to all of your fashion images.

Colors and shades

Ensure that the color of the garment’s digital image accurately reflects what it actually looks like ‘in real life’. Note that when addressing color, even AUTO camera settings may distort the color of the image especially if they are neon-hued. Test first.

Finally, do not forget to convert the file to SRGB format so that the colors look uniform in various computer, device or web browser settings.

If you are looking for an easy and cost effective solution for ecommerce photography bulk-editing features, check out the autoRetouch Smart Components. These photo editing capabilities are available in a convenient pay-as-you-go model and offer a free trial. Try it for free.

Shopify Best Practices | 7 Easy Steps

Shopify makes it simple and turnkey for digital sellers to create and manage a storefront. With it’s simple design and easy-to-use platform, employing Shopify best practices ensures that your marketplace is set up for success. We’ve highlighted a few key takeaways for ecommerce marketers looking to scale their Shopify business.

Shopify Integration For eCommerce

  1. Simple, eye-catching above-the-fold imagery and call-to-action
  2. Easy web page navigation
  3. Simplified check-out with payment options
  4. High quality product imagery
  5. Search engine optimized content
  6. Showcase product suggestions, featured products and new items
  7. Include store or product reviews, badges and labels

Moreover, a picture is worth a thousand words. Your ecommerce website will either help or hurt your business depending on the customer experience it affords your audience. Exercising Shopify best practices including enhanced product imagery, search optimized content and easy check-out options will make all the difference when it comes to sale conversion rates for your store.

Shopify Integration For Product Photo Enhancement

The good news about the ecom platform is that there are several Shopify integrations available that will help make managing your online marketplace easier. Shopify product photos that are well lit, detailed, and positioned appropriately will help showcase the best elements of your product. Furthermore, uploading and optimizing product imagery needn’t be time consuming with a Shopify integration such as with autoRetouch. In fact, tapping the image photo editing app within the Shopify environment will complement your designs with quick and efficient workflows. autoRetouch’s seamless workflow makes it easy to update product photography, like background removal right within the Shopify platform. 

The Shopify integration with autoRetouch includes three workflows that allow for AI bulk editing with just one click!

Skin + Shadows

Quickly smooths skin imperfections, moles and image shadowing

Transparent BG

Easily removes distracting backgrounds from product images

Remove BG + Align Center

Efficiently removes background and centers product image

Shopify product photos can level up your sales funnel by introducing clickable media that customers want to engage with and ultimately purchase. In the section below we detail how to best employ Shopify best practices in easy steps.

Level up Your Shopify Product Photos & Customer Journey

Simple, eye-catching imagery above the fold

More importantly, you have less than 3 seconds to convince consumers to engage with your website or product page. Ensure that all imagery is beautifully showcased above the fold with a call-to-action clearly visible in the form of a ‘button’ to entice engagement or sale (i.e. add to cart, view more, learn more, download, etc).

Easy web navigation

Include descriptive labels on main navigation that highlight specific product categories. For example instead of “Shoes”, include a more descriptive heading like “Women’s Shoes”.

Pro Tip: Showcase featured products, best sellers and new in stock products on main landing pages and/or product pages. Providing suggestions is a solid way to upsell to users that have already landed in your online store environment.

Simplified check-out with payment options

To drive the point, the online check-out process has the ability to increase sales if done right. For example, the BaymardInstitute has reported a 70% average documented online shopping cart abandonment rate. With that said, optimizing your Shopify check-out experience is crucial to revenue success. Including options that don’t require a log-in for purchase and/or short term payment options. Providing your customers payment and check-out flexibility can translate to more sales for you.

Search engine optimized content

Don’t forget to tap tools like Google’s Keyword Planner to identify volume-rich keywords that make sense for your product and main landing pages. Ensure that the copy on your website is easy to read, concise and resourceful. Employ SEO best practices within product descriptions, headings and alt text. That way, your products and online marketplace are easily discoverable by Google and other pertinent search engines.

Include product reviews and badges

With an increase in product D2C sales post pandemic, it’s imperative for brands to highlight past customer reviews and/or industry badges as necessary. This helps build trust with your online community and can translate into increased sales. Whenever possible, encourage past customers to write a review of their sale. Incentivizing customers with a special promo code or gift helps get more reviews in the pipeline faster. Industry badges such as the “Good Housekeeping Institute” endorsement badge invite new customers to your Shopify marketplace.

In conclusion, launching an online storefront can be easy and efficient if the appropriate workflows are in place. A Shopify integration with an AI driven image editing tool like autoRetouch will support your team with bulk editing features, all within the marketplace environment. Sign up for free today.

Profile Picture Edit

photo editing services for photographers

Clubhouse profile picture editing is taking up a considerable amount of people’s time due to the popularity of the newly launched social app. Unlike Instagram or Tik Tok where editing profile pictures and glamorizing everyday living is the norm, Clubhouse is all about conversation and what you can bring to the proverbial table in the form of thought-leadership-oriented discussions. The platform is an invitation-only, iPhone exclusive, audio-based social media app with plans to expand to Android later this year. 

Clubhouse is a series of chatrooms across varying topics such as culture, art, technology, gaming, marketing and more. Chatrooms can be large and public, with a couple thousand attendees. This is especially true when celebrities like Lindsay Lohan, Mark Zuckerberg or Van Jones  join a conversation or chatroom as they are referred to on the platform. Conversely, Clubhouse chatrooms can also be privately held and intimate where friends, colleagues and your extended network can hold private invite-only conversations. So why are the millions of Clubhouse registered users looking for a headshot photo editor option so frequently if the app is all about audio vs. visual connection? 

It is a best practice to change your headshot frequently and adjust for the different chatrooms that you will be attending. This is the equivalent to “dressing for the occasion” or the “part”. For this reason, we’ve outlined the key components needed to level up your digital appearance in a convenient way.

Headshot Photo Editor

  1. Remove background imagery that is distracting and takes away from your headshot image 
  2. Skin retouch while retaining a natural look and applying airbrushing only to specific areas
  3. Set on canvas to manipulate dimensions, color, transparency, padding and profile image placement across all of your social media profiles
  4. Enhance with background removal or with colors that pop
  5. Download in the specs needed and in the file formats convenient for you such as PSD with layered files, JPEG or PNG

Clubhouse Profile Image 101

Unlike TikTok, Snapchat, or Instagram, Clubhouse is all about the intellectual property that your image and conversation brings to table. With influencers, industry thought-leaders, celebrities alike mixing with small scale professionals on the platform, your image persona can literally open doors for you. For example, admittance into Clubhouse groups is oftentimes  predicated on what your profile says about you (past work experiences, job title and other Clubhouse memberships, etc.). 

Equally paramount, is your actual headshot photo image and its ability to entice people to click on your profile to follow and/or connect with you. For this reason, perfecting your profile with targeted keywords is crucial. Just as important is updating your positioning statement by changing your top three profile bio/lines every time you enter a room, depending on each room’s topic and attendee list. 

Similarly, it is a best practice to update your profile headshot several times a week on the platform, especially if the topic conversations vary greatly. It is a way to “dress for the occasion”. For example, your headshot profile picture for a music oriented chatroom may look differently versus when you enter a banking or cryptocurrency specific networking room. There is a lot of opportunity for professional networking on Clubhouse. Hence, tapping a reliable and quick-turn headshot photo editor is key to leveraging those opportunities in real time to meet new people and expand your ‘rolodex’.

Headshot Photo Editor For Social Media

Social media apps like Clubhouse are changing how we communicate, network, do business and live. With more and more people turning to social media apps to meet new people, reach new audiences, do business, and network, your headshot has the potential to literally open doors for you. Staying abreast of these industry trends can be time consuming and tedious. However, with an easy and convenient photo editor for headshots and profile images, you can stay ahead of the curve.

You can update your Clubhouse, LinkedIn, and dating app profile headshot for free on autoRetouch. Try it today and walk away with 10 newly edited headshots.