Designing Digital B2B Catalogs to Boost Sales and Reach

Over the last decade, the migration from print to digital catalogs has transformed B2B platforms. Most modern buyers expect digital solutions, and the rise of e-commerce has also ushered in the necessity of easy, convenient browsing and purchasing. The writing is on the wall: you need a high-quality, descriptive, polished digital catalog to build sales and increase the visibility of your brand. In this write-up, we’ll look at how experts in the B2B industry are designing digital catalogs to boost sales and reach—and how you can do the same for your business.

How Digital Catalogs Increase Your Sales

A well-designed digital catalog is convenient, accessible, and engaging and offers significant advantages over traditional print catalogs. Below, we’ll look at some of the main reasons you should consider investing in a digital catalog. 

Streamlined Shopping

It might go without saying, but paper catalogs lack one of the greatest advantages of a digital catalog: built-in purchasing features. Digital catalogs remove this friction by letting users quickly research products, access customer support, and check out without ever leaving your site. This makes for a smoother customer experience and significantly reduces the amount you need to invest in processing orders. 

Accessible Purchasing

According to Gartner, 77% of B2B buyers say their latest purchase was complex or difficult, demonstrating the necessity of a seamless and straightforward customer buying experience. Well-designed digital catalogs can ease many of the pain points experienced by B2B buyers, making it easier for them to say yes.

Engaging Content

Digital catalogs allow you to add robust, engaging features for your visitors like expanded product information, video content, zoom-in functionality and detailed product views, FAQs, and more. With a print catalog, space is at a premium—but with a digital catalog, you can give your buyers as much content as they need to feel confident in purchasing from you. 

Why Are Digital Catalogs a Good Fit for B2B E-Commerce Sites?

There are several reasons why a digital catalog is essential to the modern B2B business and why it’s a natural fit for boosting your sales and visibility.

1.    Multi-channel compatibility

You need to ensure your catalog is available and accessible wherever your customers are: on their smartphone, on a tablet, or on desktop. Digital catalogs are versatile and flexible, which makes them highly competitive in the B2B market, where customers expect to have their purchasing options only a click away.

2.    Increase sales

With a digital catalog, you make the buyer journey easy and comfortable. A digital catalog allows for many different shopping experiences, from casual browsing to searching directly for the desired products, and it’s also discoverable via many channels, from social media to search engines. By simplifying the browsing and buying process for all your potential purchasers, you encourage visitors to turn into loyal customers.

3.    Showcasing products at their best

Creating digital catalogs allows B2B companies to present their products in unprecedented detail. Captivating detailed product photos, engaging video content, and reviews from satisfied customers are all displayed with your product listings, making for a thoroughly enticing shopping experience.

How to Design a Compelling Digital Catalog

Despite the many advantages of a digital catalog, designing a catalog that stands out from the pack still requires a deft touch. Below are some of the most important considerations for creating your catalog.

1.    Analyze buying patterns

Before building a B2B catalog, you must understand your customers’ buying patterns. Leverage this data analysis to organize your catalog, prioritizing your customers’ time and presenting them with the most relevant products and information. What kinds of information do your customers seek out before they choose to buy? Ease their decision process by making that information highly accessible.

2.    Categorize products

For this section, you’ll need to put yourself in your buyers’ shoes. How can you make it as easy as possible for them to find what they’re looking for? Take time to ensure that your navigation is logical, easy to understand, and geared toward your unique collection of products. Sub-categories should be related to your top-line categories so that users never question where to find what they’re looking for.

3.    Arrange products by brand

Many buyers will have preferred brands. Make it easy for them to find products by the brand as well as by category. If you offer your own product line, this also allows you to highlight your products and distinguish them from other brands you might offer.

4.    Sort products by season

Anticipate the needs of your customers and their buying patterns by offering up the most seasonally relevant products in their own categories and promoting them at the appropriate times of year. This is also a great way to promote sales for off-season products.

5.    Include product images

As many as possible! You don’t need to cover every millimeter of your products in the photos, but having a variety of accurate, high-quality images gives your listings credibility and a professional shine. You can employ AI-powered editing tools for perfectly styled product images.

6.    Use relevant headings

Build out the pages for each product category by including relevant headings and subheadings. This is a chance to show your knowledge of the products you offer and lets buyers know that they are purchasing from a business with a thoughtful, human touch.

7.    Structure product descriptions

Structure your product descriptions consistently and logically, allowing buyers to find all the relevant information in one place. A thorough product description can also prevent accidental or unwanted purchases, reducing returns and frustrated buyers.

8.    Invest in search functionality

Make sure it’s simple for customers who know what they want to find it right away, skipping straight from browsing to buying. Intelligent search algorithms, advanced and customized filtering options, and sort options will all help your buyers locate their preferred products easily. For example, if you operate an outdoor recreation supply business with a category for shoes, allowing customers to filter by shoe size and width will prevent them from needing to click into product listings, only to discover that the sizes they need are not offered.

9.    Use e-commerce integrations

Use integrations to make implementing your catalog easier while increasing convenience for your customers. Consider integrations for necessities like payment handling, inventory management, customer relationship management, and accounting.  

Bottom Line

Digital catalogs are an all-in-one solution where customers can

  1.     Find all the information they need to make their purchases
  2.     Place orders
  3.     Access customer support
  4.     Check out directly from the catalog

These catalogs hold all the information you’d find in a print catalog, plus much more. They provide buyers with an easy, convenient shopping experience and give B2B retailers a chance to promote their products far and wide. As a B2B business owner, a well-rounded and customer-oriented digital catalog is a tool you can’t afford not to have in your kit.

How to Create a Ghost Mannequin

What if there was a way to showcase your apparel online in 3D, showing potential customers the exact fit and style of your garments as if they were viewing them in real life? And what if you could do it without breaking the bank? Let’s enter the ghost mannequin effect. 

What is the Ghost Mannequin Effect?

The ghost mannequin effect also called “the invisible effect” refers to a process where retailers eliminate the mannequins from photos of garments like shirts, jackets, and pants. As if the clothes were posed on an invisible model, you can see both the interior and exterior of the garment, creating a 3D effect.

There are a few reasons why content creators and retailers love this effect:

1.    Using a mannequin is much more cost-effective than hiring a model. You don’t need a model to pose for your photos in 3D.

2.    It gives customers a better idea of how the product looks without the visual distraction of a mannequin, and it looks professional and unique.

3.    It helps customers visualize the fit of the product.

Want to try it out? In this guide, we’ll show you how to take ghost mannequin photos of your own.

How to Master the Ghost Mannequin Effect

1.    Choose appropriate mannequins

Matte white mannequins are ideal for ghost mannequin photography, as they are easy to erase from the photos later. Select a mannequin that will allow you to pose your garments however you’d like. Static, neutral poses are best.

2.    Pick your gear

To take ghost mannequin photos, you’ll need a high-quality camera, a tripod for stability, a white backdrop, and lighting softboxes.

3.    Plan the shoot

Select the products you plan to photograph and make sure you have all the necessary mannequins and styling tools to make them look great in the studio. Ensure you have adequate lighting. Remember, each finalized image will require at least three to four shots. It can sometimes take more, especially when the product has an atypical or abstract shape. You’ll probably need an extra set of hands to get the shots right for a good composition.

4.    Place the products

How you pose and style your garments is just as essential as lighting for ghost mannequin photography. The products should hang naturally. Sleeves should drape naturally to the side and collars should be fixed. Set the camera at chest level for tops and at hip height for bottoms. 

5.    Capture the images

You’ll need at least three to four shots for each outfit:

  1. Front and back shots on a mannequin
  2. Front and back shots on a white foam board. These shots work as a visual filler when you eliminate the mannequin. These shots also allow you to highlight the inner details like stitching, lining, etc.
  3. Inside-out or inlay shots of the outfit to fill the gap when removing the mannequin

6.    Try different angles

While it’s important to keep your poses fairly static, you can play around with angles and poses to create visual interest in the finished photos. Capturing multiple angles of the product also helps to increase trust for your customers because it enables them to see the garment in full before they decide to buy.

7.    Edit the photos

Now for the hard part: removing the mannequins from the photos. It’s entirely possible to use Photoshop to complete this task on your own—but it’s a complex, time-consuming process, and bear in mind that you’ll have to repeat it for every single garment you photograph.

However, making ghost mannequins doesn’t have to be complicated. How? We suggest using autoRetouch to automatically eliminate mannequins and combine images.

This AI-powered tool generates ghost mannequins with the following steps:

1.    The backdrop is removed from the product and inlay images.

2.    The inlay and product photos are seamlessly combined.

3.    The inlay seam is warped to apply a 3D effect.

4.    Image depth is added with a shadow effect.

5.    If necessary, the edges are refined for a polished look.

Best part? With autoRetouch, the whole process takes about 5 seconds. 

Why Choose autoRetouch Over Manual Editing?

Until recently, the ghost mannequin effect was a fully manual, multi-step, time-consuming, and costly editing process. But with autoRetouch’s ghost mannequin generator, you can create ghost mannequin images quickly and affordably without Photoshop or the expense of hiring an editor. All you have to do is take the photos—everything else is fully automated.

In addition, the tool exports files in PSD format so you can add any finishing touches you want. In the same workflow, you can automate vector paths or fabric swatch extraction. The software also can compare the edited and original images. The end results are incredibly lifelike and fully customizable 3D photos. The software offers pay-as-you-go credits, so it’s also a cost-effective solution, especially compared to the time and money involved in doing the process by hand.

Tips for Taking Great Ghost Mannequin Photos

  1. Ensure the mannequin’s arms are hanging down and legs are uncrossed. For easier posing, choose mannequins with detachable body parts.
  2. Clip back long hair or jewelry.
  3. Keep the camera and lighting consistent when photographing the inlay images.
  4. Choose neutral and non-reflective backdrops, like white or gray.
  5. Before shooting, steam or iron the garments. Ensure that your attire fits the mannequin perfectly, using clips or pins to perfect the fit if needed.
  6. Hold the bottoms taut by hand and keep the waistline straight for inlay images.
  7. Be careful of the camera angle and height. If your photos are not even and consistent, it will be much harder to get a good end result.

Bottom Line

The ghost mannequin effect looks chic and impressive, and you’d think it would be challenging to pull off—but with modern AI tools, posing your clothes on invisible mannequins is as easy as snapping the photos. With autoRetouch, you can automate the entire process and level up your product photography in a heartbeat. If you’re looking for a way to make your apparel more exciting to consumers online, why not give ghost mannequin photography a try?

10 Skin Retouching Tips You Need to Know

“Less is more.” It’s one of the cardinal rules of skin retouching—and failing to follow it can leave you with models that look cartoonish, fake, and exaggerated. In order to preserve the natural beauty of your models and the credibility of your photos, you’ll need to master the art of subtle, yet effective, post-production techniques.

In this blog, we’ll explore how you can master retouching skin for product photography, media creation, and graphic design, with tips straight from the experts.

10 Essential Tips for Skin Retouching

Before you dive into Photoshop, make sure you’re prepared with the following tips, which will help you make the best of your time and come out with gorgeous, professional photos.

1.    Remove minor skin imperfections

Stray hairs covering your model’s face, acne scars, wrinkles, dark under-eye shadows, minor blemishes—models are only human, so you’re likely to need to contend with all of the above and more. Removing these small imperfections eliminates distractions from your photos, which will help keep viewers focused on your model and/or products. This is easy to do with AI airbrushing tools, but be careful not to go too far—you don’t want to erase your model’s individuality. Be sure to keep their distinctive features like moles, dimples, and beauty spots. 

2.    Avoid painting over blemishes

When using the airbrush or spot healing tool, don’t be tempted to paint over blemishes. The smoothed area will have a different texture than the rest of your model’s skin, making it look incongruous and unrealistic. Remember: skin retouching is done to make photos more attractive, but viewers won’t appreciate it if they come out looking fake.

3.    Go easy on frequency separation

The frequency separation technique can be used to fix skin tone in Photoshop. You can easily make your model’s complexion clearer and reduce the appearance of oil for a spotless finish with this feature. Unfortunately, photos edited with this technique may look so flawless that they take on a plastic appearance, particularly when applied over a large area. Use caution when applying this tool. As an alternative, we recommend using skin retouching software that edits skin based on color, ethnicity, age, and body part to preserve natural skin texture.

4.    Avoid oversaturation with warm tones

Many retouching tools will oversaturate your photos with red or yellow tones, which can lead to your models looking unnatural and distorting their real skin color. Be sure to correct skin tone before finishing your photos. 

5.    Don’t over-edit the under-eye area

Editing eyes is a challenge for any editor because it can easily take the character out of a photo. Adjusting the skin color around the eyes should be done with a light hand. We do suggest subtle editing in those areas to eliminate undesirable bags, lines, or makeup creases, which will help make the eyes expressive and lively. However, don’t go overboard. All you need to do is make the model’s skin appear natural and healthy.

6.    Keep the effects on the eyes/iris at a minimum

Do you want your model to look like a doll—or a vampire? If so, feel free to skip this tip and saturate their eye color as much as you want. But if you want them to look human, be aware that vivid, colorful eyes will look unnatural and can be quite jarring to viewers. You should know how to retouch eyes, including saturation if necessary to bring out the colors, but keep it minimal unless you want them to look like extras in a sci-fi show. 

7.   Don’t eliminate all shadows and highlights

It can be very tempting to smooth out every little shadow and highlight from your photos—especially when they look distracting or unflattering—but that’s a temptation you may want to resist. Why? Because humans are 3D objects! Removing shadows can make your models look flat and two-dimensional, which will look very strange to viewers. This is why experts recommend perfecting the shadow and highlighting settings on your camera before the shots are taken. Otherwise, correcting them in post-production can be a real challenge.

8.   Don’t forget to add volume

This hack is all you need to generate natural and radiant skin. The add volume effect can reduce skin pores, emphasize the features of specific areas, and more. However, as with all these tips, use caution: too much use of this tool will lead to unflattering spots on the skin.

9.   Change the background color

That may sound odd—what does the backdrop have to do with the skin? Well, it’s like choosing an outfit that looks great on your model. Choosing the right backdrop color can enhance and beautify your model, bringing out the natural color of their skin. We suggest experimenting to find the colors that are most flattering to your models. Also, did you know that automated retouching software can swap out and customize backdrop colors in seconds?

10.   Let AI do the work for you

We’ve mentioned a few ways that AI retouching tools can help you speed up or simplify the retouching process. Obviously, the human touch is the gold standard for photo editing, but in many cases, AI tools can produce similar results in a fraction of the time. If you’re on a tight budget or need a quick turnaround, or if you simply want to take some of the arduous, repetitive work out of your editing process, don’t stress about not being able to do the work yourself! Keep a tool like autoRetouch in your back pocket and see what’s possible with the power of AI. 

Bottom Line

If you take away one lesson from this post, it’s—you guessed it—that you should always start with a light, natural approach to retouching skin. Remember, you’re not here to change how your model looks! You’re here to smooth away small, distracting imperfections, correct the lighting and tone of the photos to flatter their natural beauty and make it look like they were never retouched at all. With these tips on skin retouching, you’re well on your way to producing stunning photos. And if you need a helping hand to bring out the best in your model photos, remember that there are AI-powered tools like autoRetouch that can do the work in seconds.

How to Optimize Images for Your Website

Let’s face it: website optimization isn’t the most crucial part of running a business. But your website shouldn’t be an afterthought: it’s not just a way to define your brand, it’s an opportunity to deliver a best-in-class user experience to your customers.

If you’re running an e-commerce business, great visuals and optimization are both essential. 92.6% of customers agree that visual input is their leading factor in purchasing decisions. And 39% of people will stop engaging if a website takes too long to load.

Many retailers have dazzling visuals that their customers never even see because their website lags or fails to load the images by the time customers click away. Great images can come with a heavy footprint—large file sizes that take a toll on load times and SEO. 

Clearly, website speed is paramount, and optimized images make it a lot faster for pages to load. In this write-up, we’ll explore essential strategies for image optimization on the web.

How to Optimize Images for a Website

1. Benchmark the current site speed

Before you dive in, start by running a speed test on your website. We recommend the following speed tests:

  1. Google’s PageSpeed Insights
  2. Pingdom Tools
  3. WebPageTest
  4. GTMetrix

This will ensure that you have a good sense of how your website performs at a baseline. If you notice a performance hit from uploading your images, you can strategize for a solution.

    2. Choose the correct file format

Now you can begin optimizing your images. The first step is choosing a suitable file format. The most common types are:

1.    PNG

2.    JPEG

3.    GIF

a)   PNG is ideal for mainly flat images like icons and logos. The format is lossless but you can also configure it to enable “lossy” compression, which will result in smaller file sizes but reduced quality. 

b)    JPEG is suitable for most photos as DSLR cameras use JPEG as their baseline. The file sizes and quality are heavily adjustable from 1-100%. JPEG is a lossy format.

c)    GIFs are animations created through a flipbook-like process. The format only supports 256 colors and features lossless compression.

  3. Caching

Caching distributes content fast by storing your files in a proxy server or browser cache. An image caching service preprocesses an image to improve website performance and loading speed. You can also employ caching for static images like backgrounds and low-resolution formats.

   4. Optimize alt text

The alt text appears on a user’s screen if images fail to load or if they are using a screen-reader or other accessibility device. Alt text allows search engines to easily crawl and rank your website. By ensuring your alt text is detailed and accurate, you can capture a much wider audience for your website and make it easy for users who are blind and low-vision to access your content. Alt text should be snappy, descriptive, and attached to all non-decorative images

  5. Resize your photos

One of the easiest ways to optimize images for the website is to resize them before you upload them to the website. Especially if you are using DSLRs, the raw images will be huge. Resizing images helps the site load faster to create a good user experience. You want a good balance between file size and quality. You can resize images manually or use a trusted tool like the AI-powered autoRetouch to resize images automatically and in bulk.

Pro tip: Export images at 2048 px wide and 240 DPI resolution.

  6. Compress your images

Leverage compression techniques to reduce the size of the image. There are two types of compression:

·    Lossy Compression

This type of compression reduces file size by deleting data redundancies, which may also reduce image quality. Once you compress the picture, you cannot retrieve the eliminated data. When using lossy formats, you should store a master copy of the image to ensure that you always have a high-quality version.

·    Lossless Compression

Lossless compression prioritizes quality over size. Lossless formats maintain high visual quality, so you never need to worry about grainy images. The tradeoff, however, is significantly larger file sizes.

You can employ the following image compression tools:

  1. TinyPNG
  2. JPEGmini
  3. RIOT
  4. Image Optimizer

  7. Optimize image delivery

Once your images are optimized, you can go even further by optimizing your image delivery as well. Before launching your website, plan for traffic spikes that could result in slowdowns. Ensure that your image server can handle three to four times the average traffic load.

Another strategy is to use a Content Delivery Network (CDN). CDNs deliver images to users from servers that are close to their physical location, improving load times. CDNs are widely available and are a great way to bump up site performance.

Advantages of Image Optimization

The benefits of image optimization include:

1.    Reduced bounce rates

Visitors are more likely to stay on a page that loads quickly. Think about it—how long are you willing to wait around for a website to finish loading?

 2. Reduced costs

Bandwidth costs money, and optimization ensures that you need as little of it as possible. Thus, optimizing images is a cost-saving solution for website hosting and delivery costs.

 3. Improved search ranking

Google and other search engines consider page load time a ranking factor, so optimizing images lead to higher rankings and thus more traffic.

4. Improved customer experience

Even if they don’t leave your website outright, users will be unsatisfied if your website is laggy. Improve engagement and conversion by ensuring that your site is well-optimized.

Bottom Line

Image optimization is a massive part of building a professional website, and it can lead to substantial improvements in conversion and site speed. Faster websites are also critical for SEO, so when you start optimizing images for the web, it can easily boost discovery for your website as well. The great news is, that you can easily tackle image optimization on your own without too much time and effort—and if you need a little extra help or a time-saving solution, there are excellent tools out there to get you started.

The Exciting Future of Artificial Intelligence in Photo Editing

Although artificial intelligence may still have the ring of science fiction, it’s increasingly becoming part of our everyday lives—and part of doing business as a photographer. Thanks to recent advancements in machine learning, like smart color and exposure correction, AI is altering the craft of photo editing and lowering barriers in the process. 

But is it a valuable tool, or just a passing fad? With new technologies emerging or becoming obsolete every day, it can be hard to stay on top of which ones are worth investing in. In this blog post, we’ll explore the current and future uses of artificial intelligence in photo editing.

Why Use Artificial Intelligence to Edit Photos?

Photo editing is by no means a simple process. A single image might require many different techniques to retouch and take hours to finish, depending on the desired results. But AI represents a new realm of possibility for photo editors because it can automate many of the tedious tasks that eat up an editor’s time, making repetitive and manually intensive work far easier.

And what if you’re not a professional editor? Previously, you might be stuck shelling out for expensive editing services or struggling for hours to do it yourself. But artificial intelligence offers you the opportunity to bypass complicated editing processes entirely and is often much cheaper than hired help.

Here are some of the specific ways AI can benefit photo editors:

1. Automatically select the perfect images

One of the core rules of photography is to take many more pictures than you need, assuming that only a few pictures will turn out just right. But identifying that perfect shot out of a thousand is a lot of work. And your eyes might be too tired to recognize the best image when you see it! Modern AI can help sort through your photos for you, automatically eliminating unsuitable photos and highlighting the best pictures.

 2. Upscale low-resolution images

Do you have a photo you love that doesn’t quite meet the bar for a professional photo? Don’t despair—AI tools can upscale low-resolution images, helping transform subpar shots into market-ready images. 

3. Automatically replace backgrounds

In the past, background replacement was time-consuming and required a skilled approach. However, with AI tools, you can isolate your subjects and replace backgrounds in a matter of seconds, no editing skills are required. If you’re in the business of e-commerce, this means you can customize your photos for different retailers or promotions with ease. 

4. Correct color and exposure in one click

AI photo editing tools are programmed to adjust colors, contrast, and exposure automatically, creating balanced and attractive images while eliminating errors. This is a great resource to have if you’re not a trained editor but want to make sure your photos look professional.

The Future of Artificial Intelligence in the Photo Editing Industry

There have undoubtedly been vast improvements in the AI photo editing industry within the last few years. Nowadays, editors can select from a variety of tools to enhance their product photos, magazine covers, nature images, abstract works, and more. In the future, we will likely see the development of specialized software to address different areas of photography with AI. Today, we are seeing fascinating emerging applications for AI in motion graphics and photo illustration.

As editing services become increasingly automated, we can expect the caliber of post-production to improve without an increase in editing costs, making it far more accessible to produce stunning photos than it is today. This should be especially exciting news for marketers and business owners.

The evolution of AI-powered tools will change the way we perceive photography. The technology’s potential could level the playing field between professionals and amateurs. The power of automated tools will also allow for greater creativity: AI can generate an endless number of variations and tweaks with very little work from the editor’s side. This, in turn, can help marketers create and test a wide variety of images to see which of them are most attractive to consumers. 

What Does AI Photo Editing Mean for Marketers?

There are valid concerns about the rise of artificial intelligence in photography. The proliferation of AI may decrease the credibility of the images we see since it will become almost effortless for scammers to manipulate photos. Anyone can open an online store and sell products with manipulated photos, misleading consumers and damaging our trust in online sales.

However, on the bright side, industry experts are now investing in tools to defend against image manipulation. AI experts are focusing on developing quicker and easier ways to prove the authenticity of images. With the power of AI, people will be able to determine whether an image has been doctored in seconds. AI may lower the bar for technical skills and make it easier to create fakes, but it will also allow us to better detect those same manipulated images. Perhaps social media and marketing sites will eventually issue warnings like: The pictures you are looking at might be fake.

Bottom Line

Our personal take is that AI will prove to be a great asset for marketers and business owners. Even taking into account the concerns above, AI is a valuable tool for honest retailers that can help them reach new creative heights with time-saving and cost-efficient approaches. We believe AI can likewise empower editors to automate repetitive tasks and expand their creative horizons. It’s hard to say exactly what artificial intelligence holds for the photography industry, as new innovations and challenges are emerging every day, but we believe everyone has reasons to be very excited about the future of AI.

AI Photo Editing Vs. Manual Photo Editing

Can artificial intelligence really help you retouch photos, crop out backgrounds, and correct portrait lighting? In AI photo editing, algorithms mimic human intelligence. Powerful AI editing tools are based on neural networks which retouch images in seconds, far faster than a human editor could manage.

But manual editing has plenty of advantages too. While it takes more time, the depth and customization possible with manual editing far outstrip what is currently doable with AI—not to mention the human touch. In this post, we’ll take a look at the advantages and disadvantages of both types of photo editing to help you choose the right approach for your photos.

Advantages of AI Photo Editing

  1. You can edit in batches

If you have a new product launch or an event, you might need to edit large batches of images in a tight timeframe. That’s where AI-powered tools shine: you can apply effects like background removal or skin retouching to hundreds of images in the same amount of time. It would take to edit only a few by hand.

  1. It’s fast and easy

Even for single images, some manual editing tasks are tedious and time-consuming. Take creating ghost mannequins, for example: to create just a single product image, you need to edit a model or mannequin out of multiple images and merge them together into a single shot. AI tools can automate the whole process in a matter of seconds.

  1. It’s budget-friendly

AI editing is significantly cheaper than manual editing and can automate a large number of tasks in a single workflow. As an alternative to manual editing, it can be very helpful for new businesses and photographers on a tight budget with little time for editing tasks.

  1. It’s perfect for simple edits

AI-powered tools are incredibly effective at automating simple edits like cropping, color correction, and contrast correction. However, with recent advancements, AI can also be used for more complex tasks like background customization, ghost mannequin generation, fixing portrait exposure, and more.

Limitations of AI Photo Editing

  1. It lacks the human touch

AI photo editing depends entirely on machine learning algorithms. While these algorithms are highly sophisticated, at the end of the day there is much to be said for the human approach. A human editor will have far greater discretion and attention to detail.

  1. It can only do certain tasks

AI editing tools are generally optimized for specific tasks and may not be able to automate all the editing workflows you need for your photos. Some tools are better than others and some may require manual retouching.

  1. It can hamper your creativity

You might find that editing your photos with an algorithm takes some of the creativity and passion out of the process. If you enjoy bringing out the unique character of each image, manual editing may be for you.

Advantages of Manual Editing

  1.  You can do anything

There’s no limit to the level of creativity you can pour into your photos when editing manually. If you’re looking to dazzle your clients or create works of photographic art, AI is no substitute for a human editor.

  1. It ensures high quality

Quality control is essential for any photographer or editor—your professional brand relies on the consistency and polish of your work, so when you want to impress your clients, choose manual editing for far more control over the finished product.

3.    It’s easy to correct

If you’re not satisfied with the initial edits, you can easily redo or fix them. Depending on the AI tool, it may be more challenging to retouch your images manually if they have been edited via algorithm. With manual editing, you can always go back and make changes.


Manual editing isn’t going anywhere. At the end of the day, AI is still an imperfect substitute for a human editor. When your images are edited with AI tools, you have less control over the finished product and may have to settle for something less than perfect—although some modern AI tools, like autoRetouch, allow you to export PSD files so you can make changes to your own after the algorithm has edited your photos. 

AI editing still has its benefits, especially with recent refinements. Today’s AI-powered software is a real competitor for manual editing, particularly when you consider some of the following use cases:

i)   Scaling up post-production, with many images to process simultaneously

ii)  Automating time-consuming editing tasks

iii) Editing on a tight budget

iv) Bulk-editing photos on short deadlines

So while manual editing will likely continue to be the gold standard for photo editing for a long time, there are plenty of reasons why you might consider using AI tools to automate parts of your editing workflow and help you expand your business. There’s no wrong choice—it all depends on your goals, and you might find that a combination of both methods works best of all. We hope this guide will help you in identifying the perfect solution for you!

Leveraging Artificial Intelligence for Quicker Photo Editing

Artificial intelligence in photo editing is no longer a curiosity for researchers or a gimmick for smartphone filters. The AI of today has revolutionized the field of digital photography and post-production. Through intelligent algorithms and fast, budget-friendly tools for photographers and editors.

Whether you’re an e-commerce seller or a photographer looking to streamline your retouching process. You can leverage AI image editing technology for better results with a low price tag. But how and why has artificial intelligence altered photo editing? Will it actually save you time and money? In this blog, we’ll take a look at how AI is changing the world of photography.

Why is AI Photo Editing So Powerful?

AI-powered photo editing software is widely available today unless you’re already familiar with the field. You’re likely unaware of just how many aspects of the editing process can be automated with AI. For example, tools like autoRetouch can retouch skin, remove backgrounds, sharpen photos, add textures, and upscale low-resolution pictures in a single click. 

But the power of AI goes beyond simply improving the aesthetics and simplifying repetitive tasks. For example, AI can now automatically recolor black and white photos, restoring life and vibrancy to images of the past and connecting us to our history.

When editing images, editors spend a lot of time on grunt work. We believe AI can automate tedious tasks and free photographers and editors to reinvest their time in further developing their creativity—not to mention lowering their risk of the carpal tunnel!

How Pros Use AI for Faster Photo Editing

When leveraged properly, AI can be an incredibly powerful part of your editing toolbox and enable business owners and photographers to achieve beautiful results without hours in Photoshop. Here are just some of the ways autoRetouch’s AI-powered tools can be added to your workflow.

1. Automatic exposure correction

Exposure issues can come in all shapes and sizes: underexposed subjects, overexposed backdrops, blown-out highlights, and many more. Resolving these issues in post-production requires an experienced hand and a mastery of editing software.

As editors, we can’t afford to spend hours fixing lighting issues. With autoRetouch’s fix portrait exposure tool, you can easily adjust exposure for vibrant, balanced photos in seconds. This tool currently works best for portraits.

2. Customize photo backgrounds for more professional images

If you’re snapping photos for e-commerce or social media, you’ll want to be able to customize and brand your images with relevant colors and backgrounds. But capturing custom colors in-studio or switching out backgrounds in post-production can be costly.

With the added custom background feature of autoRetouch, you can change the background of your photos with the click of a mouse—no Photoshop required.

3. Batch editing

What if it only took a few seconds per image to get your product photos gallery-ready? With the batch-editing feature from autoRetouch, you can edit up to 100 images at once. This helps you scale your product and ensure consistency for all your product photos. You can create an entire custom workflow and let AI do the work for you. Imagine the benefits of being able to automate your entire editing process in a fraction of the time it would take to edit each photo manually. 

4. Automate skin retouching

Impeccable skin is a must-have for product photos. Removing scars, blemishes, acne, and other skin imperfections in Photoshop can be a delicate and challenging task.

The skin retouching component by autoRetouch is designed to use a wide variety of data on ethnicity, body part, age, and skin color. As the name suggests, this component applies a natural retouching effect to the skin and can be customized to your needs.

5. Generate automatic ghost mannequins

Ghost mannequins are a fascinating new way to display your apparel in 3D, showcasing the fit and style of the product without the distraction of models and mannequins. However, the process of creating ghost mannequins is particularly difficult when done manually—it involves taking multiple photos of the interior and exterior of the garment, editing out the model or mannequin, and merging the photos together seamlessly.

With autoRetouch’s ghost mannequin component, you can generate ghost mannequins in just a few seconds. The tool automatically removes models and mannequins to keep the focus entirely on your product.

Bottom Line

AI in photo editing is a massive breakthrough for e-commerce retailers. If you’ve ever wanted to change up a bland backdrop, customize a photo according to the requirements of a particular marketplace, or batch-edit product photos without hiring a professional editor, AI can help you do that in seconds with a comparatively low price tag.

Still, some will hesitate to make the leap to AI editing, preferring the human touch to a machine-automated replacement. These concerns are very relevant when it comes to photo editing, which requires a trained eye and the skill to bring out the best in each image. AI photo editing isn’t perfect—though neither are most editors! 

According to experts, AI-powered photo editing tools perform well, but they aren’t necessarily a replacement for all kinds of manual photo editing. We think it’s important not to underestimate the importance of the human touch or the power of AI. Both can be leveraged to bring flexibility, creativity, and convenience to the forefront of photo editing.

Photo Retouching: Cost-Cutting Solutions for Product Photography

Product photography can be a costly proposition. From getting the right lighting to capturing the images, it requires a significant investment even before it comes time to edit the photos and get them gallery-ready. You might be tempted to cut costs by doing the retouching yourself—but professional photo editing is challenging to master, to say the least, and you might lose just as much money in the long run if you spend hours tearing your hair out in Photoshop. 

What’s a cost-minded business owner to do? In this post, we’ll take a look at photo retouching services that can provide big value to your business—without cutting into your profits.

But first, let’s take a quick look at the average cost of professional product photography in 2022.

Product Photography Costs Per Day

If the shoot requires a studio, it will cost around $400-$1000. Depending on the studio, the price may be lower or higher, but be careful—you get what you pay for. If additional equipment or props are required, the costs might be even higher.

Product Photography Costs Per Item

Per-product pricing is great for bulk photography since the cost per product decreases as the number of products increases. Depending on the photographer and the number of items, it might cost $20-$100. If you need multiple angles for each product, the costs will be higher.

Product Photography Costs Per Image

Per-image pricing is often the most affordable option for professional projects. Depending on the total number of photos, the price per image could vary between $1 and $50. If you’re in need of a large number of images, it can be an economical choice.

No matter which option you choose, the product photography isn’t cheap! Then comes post-production, and you might expect to have to DIY this critical step or else shell out for a professional editor. But in this next section, we’ll take a look at how photo retouching services can help your budget stay slim without sacrificing quality.

Is Photo Retouching Cost-Effective?

In short—yes! Here’s how the right photo retouching services can be both cost and time-efficient for product photography.

1. Efficient and Practical Styling for Studios:

The cost of product photography styling varies from studio to studio. Whether it’s photographing interiors, products, or architecture, styling is essential. However, styling can increase your budget—even your post-prod budget. The more complex the styling, the more likely it is to introduce issues that need to be fixed in post: unwanted shadows, creases in the garments, elements that need to be removed, etc. With retouching services, you can fix these issues in seconds and get perfectly styled photos without needing to spend big on editing later.

2. Lower return rates

Unlike in physical stores, e-commerce buyers only have product photos to rely on to make their purchasing decisions, so product photos must look as accurate as possible. According to Shopify, over 20% of online purchases are returned, whereas physical retailers have return rates of about 9%. This can majorly impact your bottom line.

Photo retouching services reduce return rates by making sure that your photos look as much like the physical products as possible. That might seem counterintuitive—after all, wouldn’t an undoctored image represent the product best? Not necessarily. Photography isn’t a perfect representation of reality. Due to the lighting, styling, or camera settings, your product photos might turn out looking subtly or dramatically different than the products look in person. Retouching can help restore a realistic appearance. If you’re in the apparel business, you can even use photo retouching services to create ghost mannequin photos, which accurately represent the 3D dimensions of your products without the expense of hiring models. In the e-commerce world, accuracy and transparency are key to satisfying and retaining customers.

3. Brand yourself as a professional

Even subtle adjustments to product photos may significantly impact how attractive they are to customers. Retouching services can make a variety of small but efficient changes like eliminating smudges on your backdrop or smoothing a model’s flyaway hairs, leaving the images cleaner and more polished. Don’t let your brand be damaged by minor flaws when it’s easy and cost-effective to showcase your products at their very best.

But it goes beyond simply fixing flaws. Retouching services can help you quickly brand your photos by making it easy to remove and replace backgrounds, adjust colors, and more. Make your photos pop and customize them for different marketplaces and sales channels with just a few clicks.

All these edits can be done on a small budget. For example, with autoRetouch, the price for fixing one image ranges from $0.13 to $0.65. With the bulk edit feature, costs can be even lower. Compared to hiring professionals, leveraging retouching services offers you more freedom and flexibility at a low cost.

Bottom Line

No matter how you choose to go about retouching your product photos, it’s best to make an informed decision by studying all the available services and avenues. Not every company has the power to hire in-house experts, but that’s okay—you can still build an impressive brand by doing it yourself. Photo retouching services offer an excellent middle ground for small businesses, allowing them to go toe to toe with big retailers in the busy world of e-commerce.

How to Take Fantastic Product Images

How to Take Good Product Images?

The human brain processes visuals in 13 milliseconds. In business terms, that’s not a lot of time to impress your customers. Product photos can make or break a business, and are one of the most important marketing investments you can make—but the costs of professional photography can be prohibitive to a small business owner. Fortunately, with a little time and effort, it’s possible to do it yourself.

Don’t count yourself out if you don’t have a fancy camera. Creating high-quality product images can be done with very low upfront costs and minimal equipment. In this guide, we’ll show you how to take product photos that boost conversion and dazzle your customers on a budget.

How to Take Great Product Images

Step 1: Do your research

Don’t waste your time on outdated visual styles or tired branding strategies. Your first step should always be competitor research. Look for successful brands that are as close to your niche as possible and learn from their expertise—no need to reinvent the wheel. Pay close attention to detail here: observe the type of angles they are shooting at, the backdrops they are using, and their styling. Look at the kind of images they use for banners, social media, and product pages, and how many images they display for each product.

Step 2: Identify your photography needs

Before you begin, make sure you know what types of images you’ll need. Below are the most common types of photos you might want for your business:

  • Individual (individual product photos for banners, catalogs, and online marketplaces)
  • Group (shots of multiple products for social media and advertisements)
  • Lifestyle (photos showcasing the product in action, often using models)
  • Flat-lay (shots that give a bird’s eye view of the product)
  • Scale (shots that show your products next to everyday objects to illustrate their size)
  • Close-ups (shots that highlight special features and details)
  • Packaging shots (shots of product packaging and labels)

Step 3: Select Your Equipment


There’s no need to spend big on fancy DSLRs. Any recent generation smartphone will get the job done, as smartphones today come standard with high-quality built-in cameras.

If you do have access to a dedicated camera, here are some extra considerations for shooting with a camera:

● Set your white balance temperature to the Kelvin temperature of your studio.

● Adjust the aperture depending on the type of photo you are capturing. Want a sharp focus? Set the camera to a smaller aperture for a wider depth of field.

● Shoot in RAW. If there’s no RAW setting, shoot in the largest available JPEG setting.

● Turn off the flash.


Natural light is the best way to get great lighting if you’re on a low budget. Try to photograph your products during the day when the sun is at its peak for optimal lighting. If the lighting is too intense, try diffusing it with a white sheet or piece of paper.

Artificial lighting is a great option if you can afford to splurge on studio lights and want to shoot when natural lighting is poor. You will need at least two softbox light setups and some LEDs to get started. Depending on the shape of your product, you’ll want your lights positioned all in front or two on each side. Usually, a triangular setup (three lights) is a good approach for product photography. Try using sheets or white cardboard to soften the lighting if the shadows are too intense.


Eyeballing your pictures will never yield results as consistent and replicable as a tripod. If you’re just starting out, there’s no harm in holding the phone or camera yourself, and it’s possible to fix small issues with rotation in post-production. However, as your business expands, a tripod is a cheap investment that will be enormously helpful in making your photos consistent and reducing the risk of blurry photos due to unsteady hands. It’s better to go with flexible tripods as these will give you the most options for shooting at different angles and in different environments.

Step 4: Choose your background

Getting the right background keeps the focus on your products and reduces the hassle of post-production. Fortunately, you don’t have to break the bank to find a suitable backdrop, as there are plenty of affordable options.

In the studio

If you’re conducting multiple photoshoots, a white sweep is a great investment. If you’re feeling crafty, you can make your own chair-mounted sweep, particularly for smaller products. However, if you’re selling larger products like furniture or photographing apparel on models, you’ll want a stand-mounted sweep.

Outdoors and in nature

You can get creative with lifestyle photos and dynamic product imagery, choosing outdoor and indoor backgrounds that match your products. Think of greenery and natural beauty for cosmetics, gyms for energy supplements, beaches for summertime accessories, etc. Keep in mind, though, that it’s much easier to control lighting conditions in a studio environment, so it may be more challenging to capture outdoor photos.

Step 5: Set up the product

Place the product in front of your chosen background and make sure it’s centered on a flat, stable surface or elegantly displayed on your model. For accessories, it’s a good idea to use busts or figures to better display the product as it would appear on a model.

When photographing smaller or more intricate details, you may need to invest in a few tools, like:

  1. Glue dots and tape to keep everything in place
  2. Clips and pins for styling apparel
  3. Hangers to show products from different angles

Step 6: Take tons of photos

Always take more photos than you think you need. Inevitably, some of them won’t turn out, so it’s best to go overboard: capture the product from all different angles, perspectives, and positions. 

Organizing your photos by product and category as soon as they’ve been uploaded will save you a headache in hunting down the right images later.

Pro tip: Remember to clean your lens before starting the photoshoot! It may not be obvious while you’re snapping pictures, but a dirty lens can completely ruin your photos.

Step 7: Retouch your photos

Post-production is where you’ll take your photos from good to great. Pay special attention to each photo’s exposure, color balance, and look for issues with blur or unwanted elements in the frame. To edit your photos, you can use editing software to do it yourself or go with an affordable image-editing service. Here’s a comparison of two such options:

  1. Photoshop:

From minor corrections to substantial changes, this software does it all—it’s the industry standard for a reason. However, you will either need strong editing skills or be willing to study up and follow tutorials to use it effectively. To use Photoshop, you’ll need to purchase a subscription plan.

  1. autoRetouch:

If you haven’t mastered editing on your own and want a cost-effective alternative, autoRetouch is a great option. It’s an AI-powered tool that automates the entire editing process, from skin retouching to making ghost mannequins (an advanced technique that involves creating 3D product photos without a visible model or mannequin). It can batch-edit up to 100 images simultaneously.

Pro tip: If you are unsure how to get started with retouching software, YouTube has tutorials on just about every process imaginable.

Step 8: Optimize your images

The larger your images will be, the slower they will load. Digital buyers expect speedy load times and aren’t willing to wait around for massive images to display—not to mention that your website may look awkward as the images slowly load in. Make sure to keep file sizes as low as possible without sacrificing quality.
Lastly, name your images descriptively and include metadata and keywords to improve SEO (search engine optimization) and make your images accessible with alt text.

Bottom Line

It may take some time to learn the ropes, but for the enterprising business owner, learning to build out a store with your own product photos is a hugely cost-effective and rewarding process. Modern cell phone cameras and affordable editing options have made photography more accessible than ever, so there’s no reason not to give it a shot (no pun intended). Plus, you’ll have full creative control over the look and feel of your store, and have the satisfaction of knowing you did it all yourself!

The Ultimate Guide to Shopify Images: Sizing, Optimization, and More!

The Ultimate Guide to Shopify Image Size

Shopify is an incredible platform for e-commerce retailers. With multiple payments and shopping cart options, a variety of pricing plans for retailers of different sizes, and flexible options for sales channels, it’s a great place to launch a business. But to make the most of your Shopify store, you need to make it look irresistible to your customers. No matter what you’re selling, stunning images are a must. 

From gorgeous landing page images to conversion-boosting banners, there are a variety of images you’ll want for your Shopify store. And it’s not only about the aesthetics: you’ll need to consider page load times, zooming functionality, and Shopify compatibility.

This quick easy handbook will tell you everything you need to know about Shopify image sizes, formats, and optimization so you can start selling ASAP.

What is the Best Image Size for Shopify?

First off: there’s no one-size-fits-all golden rule for Shopify images. Shopify requires photos to be at least large enough to work with its zoom-in features—but very large images can slow load times on your Shopify page, potentially reducing the number of visitors who stick around to browse your products. Below, we’ll address the use cases you should consider when building your Shopify store.

General Specs for Product Images

Shopify permits a wide range of image sizes. If you’re a business owner or marketer there, you likely already know you can upload up to 250 images for each featured product. But all the images in the world won’t entice buyers if those images aren’t optimized for the platform.

Here are the general Shopify image size recommendations:

i)     Maximum Size: 4472×4472 pixels

ii)   Minimum Size: 800×800 pixels

iii)   Recommended Square Image Size: 2048×2048 pixels

iv)   File size: Maximum 20 MB

v)    Image Resolution: 72 DPI

Attempting to use images larger than 20 MB will affect the speed and scalability of your store. This could result in increased bounce rates. On the other hand, photos less than 800×800 pixels don’t work with Shopify’s zoom-in functionality. 2048×2048 is the ideal size for both desktop and mobile screens. This size ensures a store that is both attractive and has reasonable load times for most shoppers.

General Specs for Favicons

A favicon is a small icon that appears in the URL bar next to the URL. It might seem trivial, but don’t overlook it—your favicon can go a long way towards creating robust brand awareness. The best image size for favicons on Shopify is 32×32 pixels.

General Specs for Logos

The ideal logo size will depend on your Shopify theme, so be sure to follow the recommendations for your specific theme. For example, the Turbo theme suggests a 400×100-pixel logo image for the main menu and 250×200 pixels for the footer. For site optimization reasons, it’s best not to exceed 450×250 pixels. Square logos with a 1:1 ratio work well with most Shopify themes.

The ideal size for featured images and shop backgrounds, which will be very large in most cases, depends on your theme—so make sure to follow Shopify’s guidance for whatever theme you’ve selected to avoid awkwardly sized images. The best aspect ratio for banners is 16:9, regardless of your theme. Overall, you’ll want to opt for images that are at least 1800×1000 pixels.

General Specs for Shopify Login Page Backgrounds

Have you ever noticed that some Shopify stores have beautiful backgrounds on the login page? It’s a great opportunity to keep your brand in front of customers and make their shopping experience more visually interesting and memorable. These images should be 1600×1000 pixels in size. Keep in mind that the background image size may differ depending on your theme. With image optimization software, you can resize the photos to make them web and mobile compatible.

General Specs for Shopify Slideshow Images

The Shopify slideshow feature lets you display multiple photos and videos that can be swiped through, dragged, and played. When done right, a slideshow can be one of the most eye-catching and engaging features of your store and is the perfect place to use your most glamorous product images. The recommended dimensions for the Shopify slideshow are 1200 to 2000 pixels in width and 400 to 600 pixels in height.

It’s always better to categorize images into different segments to facilitate easy navigation. Shopify gallery photos must not exceed 800×800 pixels.

Which Image Formats Can Be Used on Shopify?

1.    JPEG/JPG

JPG or JPEG formats are widely used in online marketplaces as they boast impressive color quality and small file sizes. It’s also easy to further compress this format if needed. Experts highly recommend JPEGs for seamless loading. However, note that JPEGs are a “lossy” format, meaning that compression will degrade the image quality somewhat. This format cannot support transparency, although it can be made to mimic a transparent image format if the background of the image is set to the same color as the page.

2.    PNG

PNGs are popular among Shopify vendors as they offer more control when it comes to editing the background, colors, and other aspects. PNGs can also be made transparent, unlike JPGs and JPEGs. The only issue with this format is that the image sizes are larger, potentially affecting load times. 

3.    GIF

Did you know you can spice up your Spotify storefront with GIFs? It’s a great way to add liveliness, movement, and even humor to your shop. GIFs can be transparent and are a lossless format, so the quality will not deteriorate with compression.

4.    BMP

BMPs are graphics that are versatile and compatible with both mobile and desktops. Usually, this format is not compressed, so the image quality is excellent. Like most of the formats on this list, BMP supports transparency. A BMP can display monochrome and full-color photos, which allows for different color variations.

5.    TIF/TIFF

TIFF is a high-quality, lossless data compression format, meaning TIFF files can be edited without deteriorating the visual quality. The TIFF format also supports transparency. However, TIFF files are very large and will result in less ideal load times.

Shopify Image Best Practices

Best practices differ from platform to platform, but all Shopify retailers must follow these three rules of image optimization to set up their businesses for success.

Use the same style of thumbnail for all your primary product photos

Thumbnails are a great opportunity to establish your store’s visual style and brand your business. It’s worth investing some time in choosing a style for your thumbnails. Having visually consistent thumbnails and primary images ensures a polished, professional look for your website. This strategy also provides uniformity in search engine results.

More is better for product photos

Just because you have stunning primary images doesn’t mean you’ll have a lot of sales, especially if your shoppers don’t have enough information to feel confident in choosing your products. Confidence increases conversion. It also significantly reduces the rate of returns and exchanges when customers know exactly what they’re buying. Make sure your product photos cover all the angles and details of your product.

Test to optimize

Maybe model photos are more effective at selling your products than flat-lay photography, or maybe images with funky backgrounds get more clicks than those with plain white backdrops. The only way to know what works the best for your brand is by performing split tests. You can try the Neat A/B app to find what gets you more clicks and conversion. Selling successfully online is both an art and a science—so don’t neglect the science side of things, and make sure you’re gathering as much data as possible!

Types of Photo Content for Your Shopify Store

Before you pick up a camera or hire a photographer, make sure you know what kinds of images you need for your website. That way, you can anticipate all your photography needs and expenses upfront and make sure your photo content works together for a polished, consistently branded user experience.  

●     Product-only images are often shot against white or neutral backgrounds. These images mostly appear in search engines and are required by some retailers.

●     Product-in-use images might feature a model twirling in your couture or people drinking the drink you are selling. These types of images convey the value of the product and are a great opportunity to add a human touch.

●     Photographs with text overlay combine the best of two worlds: showing off your products and providing useful information or promotional text. You might use these as social media graphics, sale announcements, and more.

●     Graphics are often used for informational images like size charts, accents or decorations to your site theme, and social media. You can hire professional designers to help with designing graphics or create your own using free tools like Canva.


Starting a Shopify store is easy, but optimizing your images for a perfect user experience is tough to master. But don’t be tempted to skimp on presentation—think of your website’s visuals as akin to decorating a physical store. The environment should be welcoming, enticing, and uniquely branded to draw your customers in and keep them coming back for more. The great news is that it’s not as tough as you might think to build a beautiful website. All you need is the right tools and a willingness to put in the hard work. So what are you waiting for?