Hello World!

We are proud to launch autoRetouch – the first end-to-end, automated image processing platform – into its Open Beta Phase, today! Our primary focus area is automated, bulk-processing for Fashion product images.

Remember those old sci-fi cartoons that showed a mere push of a button got everything done?

Since then, innovation in artificial intelligence has brought us many new and empowering business solutions just like that, but one particularly important area in the e-commerce experience has been left out of this evolution so far: Product Imagery.

What’s the challenge?

Since we cannot smell, touch, or taste products online, the dominant sense to be satisfied is vision. That’s why product images are so important – particularly in online Fashion with its many variations between product, model, background, styles, and outfits.

Regardless if you’re a fashion retailer, a provider of image editing services (Clipping Path), an independent fashion photographer, a photo studio, or a freelance creative professional you are likely facing the same regular challenges for the getting a new set of pictures online: the sheer amount of manual steps, time constraints, and cost involved.

Once a photo is shot, there is a myriad of necessary steps involved in order to convert the original photo into those high-quality product pictures you are happy to present to your customers. Likely, there’s even a multi-page briefing document involved that outlines the necessary specification for the imagery. Some fashion brands and retailers give large, detailed specifications to their service providers to explain to them how to process their images, for instance how to design the canvas, where the product should be placed, what image metadata to extract, etc. 

Changes in this process to update or experiment with the style/brand in a Fashion context are cumbersome, expensive and the overall freedom for creative expression and experimentation with product photos is thus heavily limited.

How can autoRetouch help?

We knew there had to be a better way and built autoRetouch to simplify the entire product image editing process in Fashion for all parties involved with an aim to make it faster, cheaper, and as frictionless as possible.

In autoRetouch, most of the retouching steps mentioned above (and some more) are simply components of an easy-to-use web interface. The autoRetouch Workflow Builder allows you to automate all necessary processing steps for retouching Fashion product imagery in a chain of components called a workflow and use this workflow to process Fashion product images in bulk.

As of today, you can use up to 7 different components (think steps involved) in one workflow configuration. Each workflow execution costs only €0.10 +VAT.

What else are you working on?

Going back to our original point: we are aware that we haven’t created the fully futuristic “one button” solution for end-to-end, automated image processing yet, nevertheless, we are proud of the progress made so far and will continue to work hard on it. Among other things we’re already working on:

  • the ability to process thousands of Fashion product images simultaneously
  • the ability to integrate our service deeply into any given process landscape
  • the capability to access autoRetouch via third party software (CMS, Webshop, etc.) by leveraging our API
  • support for additional product imagery categories, such as Electronics, Jewelry, Food, etc.

Do you want help?

Absolutely! We believe we can provide the most innovation to our customers as a platform.

That’s one of the reasons why we designed autoRetouch to incorporate 3rd Party code from the start.

We want to encourage developers to reach out to us and discuss how to best publish and monetize their own algorithmic innovation through our platform.

We’ll share more about this topic and the additional capabilities that we’re currently working on in the coming months.

How do I get started with autoRetouch?

First of all, if you’ve read this far, thank you!

We hope you feel just a tiny bit of the excitement that we experience everyday working on autoRetouch. We look forward to an amazing journey and to building a genuinely useful service with and for you. So, if you’re ready to start autoretouching your images, simply sign up via the link below!

The first ten images you process are on us. 🙂

We’d also love to learn from your feedback, so once you get going, please tell us about your experience with autoRetouch.