Are you new to clothing photography? Many boutique owners may find it challenging to take stunning product images for an online clothes business. But what if we told you it’s simple and doable with the appropriate technique, tools, and a little practice? To generate appealing product images that sell, you don’t have to be a professional photographer or pay for one!
We’ll teach you how to snap clear, stunning shots of garments in this tutorial. The greatest thing is that you don’t have to be a professional photographer to accomplish it. With these simple methods and regular practice, you’ll be producing stunning images for your shop in no time. Are you ready to elevate the clothing photography in your store to the next level? Continue reading.
1. The Importance of Location
Even before you prepare your attire or accessories for clothing photography, one of the first things you should consider is where you will shoot. It’s sometimes all about location, women!
A common fallacy is that you must have a studio area to capture beautiful photographs, which is untrue! Investing in a studio is unnecessary, mainly if you are not ready to commit financially or aesthetically.
Great images are genuine and appealing; therefore, the less planned they are, the better. Shooting your pictures outside in natural daylight is often favored because of the natural state and the relatable sense people receive when they view your photos.
You have choices if you want to shoot inside but aren’t ready to invest in a typical photography studio. Look for open, natural-light-filled houses or offices and plain white or light backdrops that aren’t disturbing to the eye.
2. Outdoor Shooting
If you want to shoot outside, keep the following tips in mind! Your backdrop should be simple and modest for the items to stand out! Avoid distracting and visually confusing surroundings, such as trees, items, people, or congested walkways. Avoid using bright red brick walls so that the color casts over your model or clothing and distorts the outfit or goods you’re selling.
Glass panels or storefront windows are another kind of backdrop to avoid. These might produce undesired reflections (even your photographer’s reflection!) and distract the viewer from what you want them to concentrate on, ultimately changing the atmosphere of your shot.
Not every shot should be taken in front of the same wall or backdrop, but try to make the backdrops constant and comparable so that your images express the same vibe.
White walls, light-colored stone walls, or any area with a bright, open, and breezy backdrop are excellent choices for outdoor clothing photography. This will result in a lovely shot highlighting your primary focus: the model and your merchandise!
3. Photograph in Open Shades
When shooting outside, seek open shade rather than shooting straight into the sun. The open shade will provide the finest natural lighting for your images without making them look too bright or washed out.
Open shade is an outdoor area that is still full of natural light but cast in a large enough shadow to give equal lighting without enabling sun streaks to come through and appear in your images.
Shooting in open shade will provide the most consistent lighting in your images and enable you to concentrate on accentuating the beauty of your items to secure those sales!
4. Photo Retouching
Product photographs that are clear, bright, and polished sell well. Your editing technique should be consistent from shot to shoot. Finally, you’re developing your brand, and although items may vary, your brand’s look should typically remain consistent.
You’ll want to make sure that you’re editing your images consistently. This entails utilizing the same preset or editing technique on every shot. You may use Lightroom for this; it’s simple to use and has a lot of presets. To bulk edit, you may utilize AutoRetouch, which has all the fundamental components and bulk editing capability.
5. Purchase a Professional Camera
Don’t let picking a fantastic camera for your company overwhelm you. Purchasing a professional camera does not have to be expensive! Even a low-cost DSLR can do wonders for your brand’s appearance and deliver stunning photographs.
The advantage of using a DSLR camera is that the images will have a smoother, cleaner, and more professional finish and will eventually exhibit your items in a manner that will position them to sell.
6. Getting to Know Your Camera
You’ll need and desire a basic grasp of ISO, aperture (F-stop), and white balance to take attractive photos. Before taking beautiful images, you need to fine-tune these three camera settings.
It may seem strange initially, but we assure you it will make sense as you practice! Each camera (and even your smartphone) may be configured differently, but these three fundamental settings are universal!
7. Photograph All Angles
It’s easy to focus only on your subject’s front or primary angle while shooting it. For example, your model is wearing your future maxi dress, which will be perfect for the autumn! You have a lovely shot of her wearing the outfit and smiling at the photographer. Perfect! But you’re not done yet! Don’t forget to include several perspectives and detailed product photos! This includes side views, the back of the object, and close-ups to display the nuances of a pattern or fabric. Take a range of images so your buyers can see all the intricacies and realize how fantastic your items are!
8. Make Use of Props
Another suggestion is to include objects in your shots! This method will not only make your clothing photography more appealing, but it will also provide another degree of relatability for your buyer.
Remember, you want your photographs to reflect your business while also displaying some personality and highlighting the connection between what you’re offering and why your buyer needs it. Adding movement and props is the ideal method to do this! One example is a handheld fan blowing on a maxi dress or skirt to give it movement. Make your model carry a flower arrangement or maybe a cup of coffee. Including a real-life aspect will help you develop a speedier bond with your consumer since they will be able to see themselves performing the same thing in that same attire! One bit of advice: make sure your item contributes to the tale rather than being a distraction!
9. Model Lookup
While there is nothing wrong with photographing your apparel or things for your store using mannequins, the trend is shifting away from that technique and toward employing models to showcase your business better!
If you don’t already have a set of models you work with, a variety of services are available to help you locate the perfect fit. Contact local modeling agencies (models.com, yelp, google “model agencies near me,” modelmayhem.com) or use Instagram to identify fashion influencers that suit your brand. Working with fashion influencers is an excellent alternative since they often already have a platform with an audience that appreciates and trusts them, and they may even be less costly to work with than certain agencies. You’ll also be able to dictate the conditions of your collaborative connection!
Taking stunning images for your company is critical to distinguishing and selling your items successfully! But don’t be alarmed by the procedure. Learning to capture and edit stunning photos doesn’t have to be challenging if you follow our top suggestions for success! Just remember to prepare ahead of time! Spend some time getting to know your camera and experimenting with its settings! You’ll rapidly figure out what looks excellent and what doesn’t. Plus, the more quickly you are with your camera, the more confident you will be when it comes time for the big photoshoot!