The Importance of Ghost Mannequin Effect in the Fashion Industry

The Importance of Ghost Mannequin in the Fashion Industry

Selling fashion apparel online can be daunting and confusing, especially when you need help to illustrate the garment’s proper fit. There’s a cut-throat battle in the fashion industry, and fail-safe methods don’t work anymore. If you’re looking for ways to add extra oomph to your attires, consider unique ways to showcase the outfit.

The ghost mannequin effect is a spectacular idea to attract online prospects. Besides adding a stunning glimpse to your photos, ghost mannequins exhibit your attires in the most flattering way and naturally attract more sales. This blog shows how the ghost mannequin or the hollow man effect is recasting the fashion industry.

What is the Ghost Mannequin Effect?

You’ve probably seen invisible bodies flaunting outfits on several websites. The ghost mannequin is a simple and effective post-production technique designed to solve the showcasing dilemma. For the fashion industry, it is the most compelling medium to promote apparel.

The effect is achieved by snapping multiple shots of apparel on a model or mannequin and then combining the images in the post-production stage to eliminate the traces of the figure. The end result is a life-like version of a hollow man presenting the outfits. It helps the buyer visualize how the garment will look if worn on a body.

The process is also an alternative to saving cost and time. Hiring models is costly, and creating the chemistry between the garment and the model’s poses can be grueling. While with invisible mannequins, you can get the work done in quick, simple steps:

  • Style
  • Shoot
  • Edit

We’ve seen many brands dedicating hours of work and patience to reproducing ghost mannequins. However, the process can be simple. With AI-powered tools like autoRetouch, you can automatically produce ghost mannequins for your garment in just a few seconds, right after snapping the photos.

The Importance of Ghost Mannequin in the Fashion Industry:

Even though fashion brands adopt diverse showcasing techniques, the ghost mannequin effect tops the list. Here’s why:

1. High Definition Photos:

Ghost mannequin photography is a remarkable selling tool where users are directed with HD photos. An HD photo defines the clarity of the product. Customers are more likely to purchase from your store only if you can craft a robust imagery strategy. Since ghost mannequins are professional and don’t detract the audience from the focus, why not arm your editing journey with the hollow man effect?

2. Free of Distraction:

Experts believe the most incredible perk of ghost mannequins lies in their ability to create professional photos without distracting backdrops. Snapping the images of a garment draped on a model or dummy will result in irrelevant elements being included (such as the hands and appendages). Studies revealed that shoppers are likelier to purchase a product if the photo doesn’t contain distraction elements. With a ghost mannequin, sellers can strictly direct the audience’s attention to the product.

3. Cost-effective:

If you are in the fashion industry, it’s already difficult to combat the rising costs of the industry. And if you are somebody who doesn’t want to splurge on models and their stylings, a ghost mannequin is the ultimate solution for you. The hollow-man effect is convenient and doesn’t require intense styling and makeup. The best part? Unlike models, the result won’t charge you money. Just invest in a good mannequin, and you are good to go with clicking photos like a pro.

4. Stunningly Beautiful Images:

The ghost mannequin effect rejuvenates the eyes. There are no unnecessary items in the photo, and the shape of the apparel remains intact. On top of that, ghost mannequins also empower retailers to unveil hidden logos, hems, stitches, collars, etc. Unlike in-store shopping, online shopping doesn’t allow customers to experience the product. But, if you use the hollow man approach, the audience can better resonate with your products. You can also use different styled mannequins to further alleviate the shopping experience.

5. Increase Conversion Rates:

As an online seller, your chief aim is conversion and increased ROI. Fortunately, with eye-catching, HD, and enticing garment photos, you can get closer to your goals. When visitors see the life-like version of their desired products, it prompts them to purchase. Remember the photography flats? Don’t they look boring? Well, ghost mannequin photos are dynamic living photos. With the prime focus on the product, the images turn to provoke and stimulate. This, in turn, maximizes confidence and minimizes doubts.

6. Competitive Advantage:

Once your website is equipped with a bunch of impressive garment images, you are bound to make better sales than your competitors. By effectively showcasing the garment via the ghost mannequin effect, you give your customers a reason to choose your store and purchase without any doubts. The best part is the process yields refined images in minimum time. It’s a massive boost for your store when you order a new shipment and need to launch the line before your competitors.

7. Eliminate Post-production Complexities:

The benefits of ghost mannequin photography for the fashion industry aren’t just limited to sales, conversions, or visualization. It goes way beyond. When retailers use models for photography, it requires a cumbersome editing process. From skin retouching to color correction– the journey is lengthy and strenuous. On the bright side, images reproduced via ghost mannequins do not require complex editing phases, mainly when using autoRetouch. The produced images are stunning and already all set to go out on the internet. With ghost mannequin photography, you can eliminate any complex editorial stages and complete the work on time.

In Conclusion:

Since online selling heavily relies on images, presenting impressive visuals is crucial for your sales. And ghost mannequin photography is the best way to do that. The fashion industry is all about grabbing attention. So, use the feature, and voila, enjoy increased click-through rates, traffic, and ultimately revenue.Did you know autoRetouch uses AI-powered algorithms to automatically reproduce the ghost mannequin effect? Switch to AI and skip the extra duty!

Clothing Photography: How to Take Pictures of Clothes to Sell More

Clothing Photography How to Take Pictures of Clothes to Sell More

For any clothing business, the proper photograph is one of the key components to promoting the business and attracting customers. Even when e-commerce was not too popular, clothing photography was important for business promotion. And now, it is even more important. Let’s learn how you can take pictures to increase the sale of your clothes.

Determine Your Style 

There are multiple design styles on how you can display your outfit. Before capturing the images, determine what style you want to follow. The styling depends on your budget, time, and preference. If you want to work alone, you will choose a different style than you would have chosen to work in a group.


It is a simple photographic style where you put the clothes and accessories on a flat surface to display how they would look. If you want to follow the style, you will not need much equipment or workforce to carry it on. 

The advantage of flat lay is that it will clearly show the texture and layering of your outfit. As the object is kept on a flat surface, there will not be any illusion. This makes the customers believe that the product is as it looks in the image.


If you want to show your client how the dress will look while wearing it, using an ideal model is the best way. But it might be a little more expensive than flatlay or mannequin. The perfect model can make your clothes look more beautiful and attractive, which will inspire the viewers to buy the product.


You can also hang your clothes on a hanger or wrap them around a mannequin. Hanging is great if you don’t want to use another person and depend on their schedule but want to show the length and texture of your product. You can use the same hanger for multiple images anytime you want.

Ghost Mannequin 

Ghost mannequin has been quite popular nowadays. Many apparel industry and small business owners use this effect to make their outfits look more attractive and highlighted. You can use the ghost mannequin effect from AutoRetouch to make your image look more professional.

Prepare Equipment 

You will need multiple pieces of equipment to set up the background and capture the right image. Here are a few pieces of equipment that can give your photography a professional look.


The first thing you need is a steady camera. You can use a smart device like a smartphone with a high-quality camera or a DSLR that will give you the freedom to adjust the properties and capture your image.


When you are taking pictures indoors, you can use different backdrops instead of a wall as a background. Choose the backdrop that complements your clothes to make the features pop out.


If you choose to capture your clothes photo by putting them on a mannequin, then you will need a flawless mannequin that matches the body type you want to portray. Choose a standard-size mannequin to make the picture look stunning.


Lighting is a must for any professional photographer. Arrange all the lights you need before starting the process to save time and give your business an elegant look.


You can use a tripod whenever you need to have a steady image but cannot keep the camera straight. The tripod will keep your camera in a fixed position and help you to adjust the light balance. It will not be shaky if you want to hold your camera in one place for a long time.

Set Up Your Studio 

After you collect all the equipment, you need to set up the studio or background to capture the perfect photo. You can visualize the image in your mind, then start to set up the whole set to make your image look more professional.

Check Camera Settings 

As the studio is set, it’s time to adjust your camera setting. With the proper camera setting, you can create the perfect image that will make your product shine brighter.

Click The Image 

After all the adjustments are made, you can now click the image and capture the moment. While at it, capture as many photos as possible from different angles to select the perfect one later.

Edit The Photograph 

Even after capturing the image, there are many parts that you might need to adjust. Photo editing skills come in handy in this situation.


Cropping is one of the most used editing options. When the subject is out of focus or the frame is tilted, a little bit of cropping can solve that issue.

Color Adjustment 

Color adjustment is a vital part of your photo editing. You can make your clothes look real and get rid of any shadows or unwanted gradients through color adjustment.


After you’ve chosen the perfect color and brightness for your image, it is time to highlight the ornamentation and details of your clothes. Multiple highlighting options will help you to keep your customer on your website.

Background Removing

For clothing photography, background removal is one of the best services. Removing background helps you to get rid of unwanted objects and highlight your clothes. You can use the background removal service from AutoRetouch to have smooth and fast background removal.


For any online business, photography is one of the core marketing elements. It is even more important for the apparel industry. Use your photographic skill effectively to make your images stand out.

How is AI Revamping the Retail Industry?

How is AI Revamping the Retail Industry

The retail experience hasn’t changed much over the years; walk into the store, skim through the products, and make the purchase. But, retailers who want to stay ahead are gradually turning to Artificial Intelligence. AI in retail has the potential to completely transform the traditional shopping experience and push it to the following gradient with personalization, automation, and efficiency. In fact, research shows the value of global AI in retail is expected to balloon to more than 31 million dollars by 2028. So, if you still haven’t hopped on the AI bandwagon, you may soon be left behind in the retail industry’s revolution. The question is, how exactly is AI revamping the retail sector? This blog shares a rundown of everything you need to know about AI in retail.

Revamping the Retail Industry with AI:

Whether you own a minimalist grocery store or a multinational superstore, AI in retail helps to create shopping experiences that are customized, convenient, and enjoyable.


One of the most significant advantages of AI in the retail industry is automation. This becomes a massive boost if you are an ecommerce seller. Whether it’s about executing email marketing campaigns or preparing images for the website, AI-driven tools have your back. This prompts sellers to spend less time on manual tasks and more on solving customer queries. The switch to automation improves customer service instantly and, in turn, boosts a seller’s efficiency and profitability.

Cashierless Checkouts:

Cashierless checkouts feature counters without cashiers. The process involves thousands of cameras, loT sensors, and a computer vision-based system. This technology allows customers to enter the store, add items to their cart, pay for everything, and exit the store without human intervention. It means excellent customer service, opportunities to accelerate revenue, fast innovation, and intelligent operations for retailers. Yet, the magic of AI doesn’t stop here. Stores like Lowes launched the LoweBot to help customers navigate the stores and find the items they need. LoweBots also monitors the inventory to inform the store when restocking is needed.

Market Demand Prediction:

The more you understand customer buying patterns and trends, the better you can meet customer expectations. AI in retail enhances demand forecasting, identifies pricing patterns, and optimizes product placement. You can also detect which areas of your store hold customers’ attention for extended periods.

AI can also assist if you are an ecommerce seller by providing information about the website visitor count and user demographics. After that, you can utilize the data to make critical marketing decisions. For instance, you can design your next advertising campaign tailored to the buyer’s personality with the gathered data.

Product Categorization:

AI is also an incredible way to classify products. Sites like LovetheSales employed Artificial Intelligence to categorize more than a million products from various retailers. The machine learning algorithms tag commodities and organize them into categories for customers who might be hunting your store for a particular type of item.

Other sites like Lalafo leveraged the AI-driven image recognition technique to upgrade the way they work. When retailers want to update their stock, they just upload photos of their items. Afterward, the algorithm fleshes out the images, places them in the appropriate category, and suggests a relevant price. And just like that, you are all set to become a pro ecommerce trader.

Customer Behavior Analysis:

AI has drawn the bar when it comes to analyzing customer behavior. AI-powered systems can quickly analyze:

·    Dwell Time

·    Gaze Time

·    Suspicious Activity

Dwell Time & Gaze Time:

One of the high-street stores, O2, implemented AI and video technology to monitor dwell and gaze time. Tracking dwell and gaze time allows retailers to understand how customers interact with their brands. The overall aim is to understand more about the in-store experience of a client.

Retailers can make more informed decisions about the things they will sell once brands have gathered the insights. In this way, sellers can also determine the marketing value of a retailing shelf versus another. Further, AI in retail also offers personalization, including cross-selling and upselling.

Suspicious Activity:

It’s no secret stores often are exposed to vulnerabilities. Fortunately, AI-driven solutions can analyze CCTV footage and identify potentially suspicious activities in a cinch. Then, it employs a robust notification system to notify the staff. Because the system relies heavily on pose estimation and object tracking, this is an effective manner to detect fraudulent activities.

Connecting Minds with AI:

This may sound crazy, but the prowess of AI has taken the shopping experience to the next level. Clothing stores Uniqlo leveraged AI to create a unique in-store experience. Selected stores have AI-powered UMood kiosks that show customers a line of products and use neurotransmitters to measure their opinion of the color and style of the outfit. Based on that data, the kiosk then recommends products to the customers. People love this system because it doesn’t require customers to push a button, and their brain signals allow the AI to know how customers feel about the items.

Fitting Rooms of the Future:

Nothing is worse than entering a fitting room only to find you grabbed the wrong size or color. Instead of leaving the room or flagging down an employee, why not test the perks of AI? Stores like American Eagle are creating interactive dressing rooms. Under this system, customers can simply scan the products they want and see what’s in stock. Next, the system notifies the store employees if a customer needs items delivered to the fitting room.


Chatbots are one of the most notable inventions of AI in the retail industry. Chatbots help brands meet customer queries, notify prospects about the new collections, and offer them items similar to what they’ve already chosen. For instance, if a customer has already added the blue sundress to the cart, a chatbot can offer them stilettos to finish the look. Almost 80% of brands globally are using chatbots for their business.

In Conclusion:

AI in retail is revolutionizing how retailers operate. It’s a lucrative investment that empowers sellers to make smarter decisions, boost sales, provide analytical data, and bring maximum revenue in the future. So, incorporate Artificial Intelligence into your retail establishments and create an incredible shopping experience for your clients.

10 Incredible Reasons to Use Background Removal Services

10 Incredible Reasons to Use Background Removal Services

Imagine having a website equipped with high-end images and visuals. But as your audiences dive further into the website, do the photos seem alrighty? Is that a waving hand behind your model? Or is that your studio equipment in the background? Pictures on the e-commerce site showcase beauty, promote the brand value and captivate buyers’ eyes. But stray hair, a harsh glow of light, and even a speck of dust in the background can ruin a perfect photo. The worst part is that websites with poor images lose their charm and take on a phony outlook. If you don’t know how to ensure excellent and crisp visuals, tap on background removal services today! This blog explores 10 incredible reasons to use background removal services!

But it’s not only about having good product images. Unless you can’t communicate the hidden melancholy behind your pictures, it’s hard for your products to resonate with the customers. As a seller, you must emphasize your products, and it’s only possible with product images free of shambles and distraction.

Why Use Background Removal Services?

Here are the top reasons why every editor should use background removal services:

1.    Eliminate Unwanted Objects:

No matter how professional the images are, mistakes occur when you’re capturing the images. These changes become more apparent during the post-production stages, where imperfections turn more obvious. Most of the time, these unnecessary items create an element of distraction. Photos of this criteria are unsuitable for websites, catalogs, or magazines. The logic is pretty simple. The purpose of imagery is to prevent viewers from getting distracted. Therefore, annihilate unwanted objects from the images with background removal services before sending them off on the internet.

2.    More Focus on the Object:

How do you drive your audiences to purchase unless they don’t understand what you’re selling? By removing cluttered and unorganized backgrounds, you can keep your viewer’s eye solely on the product. Background removal makes your product more centered. So, if you want your products to sell like crazy, invest in a background removal service today!

3.    Prerequisite for Special Edits:

Adding special features like ground shadows set on canvas require a blank canvas. There are tons of arenas photographers can do to improve the quality of the picture. Adding special effects to the photos is easier once you eliminate the backdrop. This way, you will also remove the grotesque imperfections from the images. Of course, eliminating backgrounds manually requires hours of work. So, if you are rummaging for an easy hack to remove backdrops, use the AI-driven autoRetouch.

4.    Repurpose the Imagery:

Your product images must steal the spotlight on every platform in this digital era. Amazon, eBay, Facebook, Instagram, Pinterest… you name it and upload the photos. Now, all these platforms have different image specifications, and it’s the same for backdrops. Some platforms require images free from any settings, whereas other spaces demand photos with transparent or neutral backgrounds. You cannot execute multiple photoshoot sessions for the same product as an entrepreneur. Your best bet? Repurpose the imagery and customize backdrop options according to the platform.

5.    Enhance the Visual Aesthetics:

Whether printing or sending the images on the internet, your photos must grab attention to deliver the right message. Targeting your audiences towards the focal point will always do the trick, which can be done simply by backdrop removal. Clean and tidied settings always deliver a positive impression when promoting products.

6.    For a Consistent and Appealing Website:

Maintaining consistency makes a website credible. Take Amazon as an example. The site is plausible and online shoppers usually flock there to fulfill the shopper’s cravings. Apart from their reviews, there’s something else that adds to the professionalism of their site. It’s the white backgrounds that are luring thousands of visitors every day. Not only do white backgrounds highlight your products, but they also convey professionalism to your website. Background removal services can help the transformation in a cinch if you don’t have the budget to splurge on high-end backdrops.

7.    Add More Items:

Remember about adding special features to the photos we discussed above? Aside from adding special edits, editors highly use background removal services to add items based on the theme of your image. Want to capture the refreshing drink against beach settings? Well, shoot it against any backdrop and have background removal services equip it with unique features like sea shells, grainy sand, ice boxes, etc.

8.    Own a Suitable Background Always:

Some photos look good against multiple backgrounds. Whether you want to use the same image for your brand advertisement or as an aesthetic for your Insta, a background removal service will let you make the changes in no time.

9.    Swap for Invigorating Themes:

Background removal is a prerequisite for background customization. If you want your images to be highly exotic with drop-dead features, replace their dull backdrops with colorful themes. And the first step in the process is eliminating the uninteresting settings from the photos.

10.    Individual Use:

With photographers having access to professional-grade cameras, many are inclined to use these images on this platform. Anybody can have studio-quality images with a nice camera, but not all photos are web-ready. Polishing the images with photo editors and eliminating the backdrops with background removal services can notch up your photos’ quality.

In Conclusion:

Whether you are a photographer dealing with hundreds of photos a day, or beginners trying to make it big on the internet, it’s time you lay your hands on a convenient background removal service. If you don’t know which software is the best for your business, give the AI-driven autoRetouch a spin!

5 Best Clothes Editor App for the Fashion Industry

5 Best Clothes Editor App for the Fashion Industry

Brand exposure is what we want for our business, right? And if you are selling clothes, ensuring your photos’ visibility is like exposure nourishment. However, using raw images won’t accelerate brand blossoming. That’s why editing the outfits before the advertisement is necessary. The answer? Why not make things easier with a clothes editor app? From background removal to removing wrinkles, cloth editors have got you covered. In this guide, let’s explore the cloth editors that will highlight your garments the most.

The Benefits of Using a Cloth Editor

Whether the images are for a catalog or advertisements, here’s why you should opt for a clothes editor app:

1.    Enhanced professionalism:

High-quality photos add to your company’s professionalism, leading your audiences to develop confidence in your brand.

2.    Better visual aesthetics:

In addition to adding professionalism, cloth editors notch up your outfits and create an enhanced browsing experience for your viewers.

3.    Highlights the features:

Certain editorial tricks will draw more attention to your attire. Additionally, cloth editors allow you to glimmer your outfits and make a tremendous difference in your return rates.

5 Best Clothes Editor App:

1.    autoRetouch – All in one tool:

For starters, this is the ultimate solution for your garments. The software has powerful features like:

Further, there’s an Extract Fabric Swatch option to showcase your outfit’s color, variation, and design in any e-commerce environment. What we love about the software is it imports files in PSD, including auto-generated masks and embedded vector paths for further processing. Also, did we forget to mention the software offers the world’s first automatic ghost mannequin image generator? You can also chain up the different components in a single workflow or use any of them as a standalone component. Just tap on the services and enjoy web-ready images in five seconds.

2.    inPixio – Background Removal & Customization:

Next in line, we have the AI-powered inPixio. The first step of any fashion photo is removing and customizing the background. As we know, backdrop colors can make or break a fashion photo. If you want your images to be money-shots, why not try removing backdrops? With inPixio, design a consistent outlay for your images and find the settings that match your website from a series of high-quality background options. You can spruce up your website with the built-in Al-powered templates the software offers. With 36 ready-to-use sky presets, you’re one click away from designing season-based couture.

3.    YouCam Makeup – Change color automatically:

Ever wanted to change the pattern and color of your clothes in images? Doing it manually would take ages, but with the newly launched clothes feature in YouCam, users can automatically apply any color and pattern. This comes the handiest when you have a similar product with different colors or patterns. Photographing the same thing in different colors will take a lot of work. So what you can do is switch to automation. Yes, it’s a selfie app with good makeup presets, but it also showed some great revolution in the garment industry. There’s also a slider to adjust the color level, ensuring you illustrate the right tones for your attires.

4.    Photoshop – Eliminate wrinkles from clothes:

After spending hours on photography, you might still have some imperfect images, like photos with wrinkled outfits. Now, these images cannot go out on the internet. But, fret not! Photoshop allows you to remove heavy wrinkles from your clothes in a cinch. Yes, it takes some work, but the results are perfect. Photoshop supports various segments to eliminate wrinkles. But, you will get the best results through the Healing Tools. Each of the components will let you iron out the creases quickly.

5.    Clipping Path Centre – Kid apparel editing:

Kid apparel editing is exciting and involves a variety of colors, patterns, and styles. Mittens, beanies, socks, bibs, overalls… the list goes on and on. Sadly, all cloth editors don’t work great with kid apparel. If the lighting is poor and buyers can’t be sure of how the products look in real life, nobody would be willing to hand over their dollars to your business. On the other hand, parents will invest their bucks in apparel with vibrant colors and funky styles. However, they require detailed shots. So, if you are a kid’s apparel retailer, make sure you have a jolly website with cheery images.

In Conclusion

If you want brand exposure, replicate a bit of magic to your apparel photos. Besides, showcasing perfection can add to your brand’s credibility. So, get your creative juices flowing, race your imagination, and use these cloth editors as your go-to solutions!

Automated Clothes Editor: A Guide for the Fashion Industry

Imagine finding your dream jacket on a second-hand site. From the product photos, it looks like it could be perfect—but the more you look at it, you start to doubt the quality of the cloth and the seller. The photos have poor lighting and are shot against a messy background, so you can’t be certain of how the jacket would look in real life, and the seller’s professionalism clearly leaves something to be desired. Are you willing to hand over your dollars to a business that can’t be bothered to earn your trust? 

The same cloth presented in elegant studio lighting with a clear, crisp backdrop, multiple angles, and detail shots—now that would be enticing.

With the monumental rise of the e-commerce industry, the number of online apparel stores has multiplied many times over, with countless sellers vying for attention. Buyers aren’t likely to choose a shop with poor-quality product images when they have a dozen other options that don’t make them worry that they’re going to be ripped off. When it comes to making conversions and boosting your revenue, great images are paramount. The aesthetics of your store tell a story about the quality of your brand, so you’d better make sure it’s a good one. 

On the other hand, we get it. Great product photos are expensive, and if you’re a budget-conscious seller, you can’t afford to pay big bucks for everything from models to pro photographers to post-production. But even if you’re DIY-ing some or all of the steps in the process, you have options that can help you compete with the pros. In this article, we’ll take a look at how automated clothes photo editors like autoRetouch—an AI-powered editor with tools built especially for apparel photography—can give you the level of polish your customers are looking for.

Why Pick an Automated CLOTH Photo Editor?

Beautiful apparel photos make a tremendous difference in how your products are perceived by buyers and can boost everything from your SEO game to your conversion rate. What’s more, accurate product photos keep your buyers informed and help you avoid returns and angry customers.

However, manual editing can be a slow, exhausting endeavor, and you can expect slower turnaround times and higher costs if you’re hiring an editor to do it for you. That’s where AI-driven editors like autoRetouch can come in handy.

Here’s why we think you should give automated apparel editors a spin, including some of the most helpful and specialized tools you can use to raise the quality of your product photos.

1.    Batch editing

Automated editors let users bulk-process their images. If you’ve ever done your own editing, you know just how tedious and time-consuming it can be to edit photographs manually—your fingers might be cramping at the mere thought. Thankfully, with the batch editing features in automated editors like autoRetouch, which can edit up to 100 photos at once, you can apply the same effects and filters in bulk and cut your processing times down to minutes or even seconds. Even better, autoRetouch has a simple, friendly user interface and requires no technical experience to use.

2.    Background removal

Many fashion retailers and marketplaces feature uncluttered images against a white background, for obvious reasons—it’s better to highlight the clothes than distract your buyers with colorful backdrops. But clean, minimalist looks aren’t as easy to pull off as they look, and may require a lot of time in post-production to get rid of unwanted elements. Automated editors can dramatically reduce the time it takes to clean up your photos. The remove background component by autoRetouch cuts the backdrop from your apparel images with just a few clicks. 

You can also use this feature to repurpose your product photos across various marketing channels—it makes it simple to change the backdrop as needed. 

3.    Background customization

From a branding perspective, there are lots of reasons you might want to modify the background for your apparel photos: creating unique, flashy posts for social media, meeting the requirements of a particular marketplace, or giving large groups of photos a consistent look. The custom background component from autoRetouch allows you to switch out backdrops quickly and easily, making it a breeze to experiment with new color palettes and branding ideas.

4.    Ghost mannequin generation

Buyers like to know what they’re getting into—literally, when it comes to their clothes. Selling apparel online presents a challenge on this front. You can’t let your shoppers try on your clothes before they buy, but you still need to find ways to reduce costly returns and exchanges. Ghost mannequin photography is one way to address that. Ghost mannequin photos are blended together from several shots of the same cloth to show both the interior and exterior, as if it was posed on an invisible model. It’s a great way to showcase the shape and fit of a cloth in 3D. Unfortunately, generating ghost mannequins manually is an advanced editing technique, and it’s too time-consuming to be cost-effective for most businesses. However, autoRetouch’s ghost mannequin generator makes this visual technique accessible to anyone. All you have to do is upload your photos and the algorithm will blend them together seamlessly.

5.    Fabric swatch creation

Another simple, powerful way to increase consumer trust is by showing off the fine details of your clothes in your product photos. autoRetouch’s fabric swatch extractor automatically identifies a suitable fabric sample from your photos and generates a swatch that can be used as a close-up. The algorithm is even smart enough to identify a swatch in an area free from creases, buttons, and accessories and output a representative color sample. If you have clothes available in multiple fabrics or colors, you can use the extracted swatches as previews of the color variations when customers are navigating your shop.

6.    Skin retouching

If you use models in your product photos, you’ll need to invest in skin retouching at some point. A smooth, natural look is standard for model photos but can be difficult to achieve as a novice editor, and time-consuming even for an experienced one. Fortunately, this is another problem that can be quickly solved with AI tools: autoRetouch has a skin retouching component with an algorithm designed to remove skin imperfections based on skin color, body part, and ethnicity. The tool has a light touch, ensuring that your models won’t look overdone or excessively airbrushed, which can pull the focus from your clothes and make the photos appear fake.

In Conclusion…

E-commerce shopping is all about user experience, and the success of a business depends on its ability to replicate a bit of the magic of shopping in person. If you really want your shoppers to start spending, you need to showcase your products in a way that increases your credibility and their trust and excitement. The great news is, you don’t need a massive budget to nail it. Using an AI photo editor lets you show off the best of your apparel at a low price point, so you can take home larger profits and give your customers a shopping experience that will bring them back again and again.