Ghost Mannequin: Create Stunning Product Photos

ghost mannequin

Using mannequins for product pictures is a quick and inexpensive approach to showcasing your items. Mannequins help your items keep their form, making product photographs seem more professional and consistent and more appealing to shoppers. On the other hand, mannequins may be obtrusive, so creating a ghost mannequin effect for your product shots is a terrific option.

At first sight, this picture may seem challenging to replicate, particularly for amateur photographers. It becomes more manageable, like most tasks, when you take each step one at a time.

To get the desired aesthetic, we will use a simple procedure that involves blending two photos of the object. It’s critical to learn how you should photograph your items in order to improve the post-production process.

Follow this step-by-step tutorial to discover how to utilize post-production picture editing to produce a “ghost mannequin effect” in your ecommerce product photography.

What Actually Is The Ghost Mannequin Effect?

An excellent post-production method for clothes photography is the ghost mannequin effect. This process entails combining images of the inside and outside of your clothing and erasing any signs of the figure or mannequin, resulting in a shot that accurately shows how your product fits in 3D.

Flat-lay garment photographs might turn off shoppers since they don’t show the full proportions of your items. 3D silhouettes may boost sales by enabling buyers to see themselves in the items and feel more confident in their choices.

Ghost mannequin pictures may be difficult to replicate, particularly for non-professional editors. But it may be simpler than you think, and there are already terrific solutions available to assist you in sprucing up your product photographs without breaking the budget.

How to Make a Ghost Mannequin Effect?

Model or Mannequin Selection and Posing

Models or mannequins are often used in fashion photography to highlight each product’s distinctive form and fit. However, showing the model or mannequin in every photograph isn’t always beneficial. Retailers may choose to shoot the items being modeled and then delete the models and make the mannequins seem invisible in Photoshop afterward.

Removing models and mannequins may be a challenging skill to learn for smaller stores that conduct the bulk of their picture editing themselves.

To achieve the “ghost mannequin” effect (also known as “invisible mannequin”), photograph your goods being worn by a model or mannequin from various angles. The advantage of this is that you can include these photographs in your product galleries with any “ghost” images you make.

If you do decide to employ a real model, choose a static position. Furthermore, your model should be groomed modestly, with long hair tied up so that it does not hinder seeing the product. These particulars will make picture editing simpler.

Depending on your requirements, you may buy a mannequin with or without arms, hands, legs, or a neckline. If your mannequin has arms and hands, ensure it can be positioned outside the frame.

Equipment and Setup

To use the ghost mannequin method, you must be able to take high-quality photos in a studio environment.

The less appealing the ghost mannequin effect is, the poorer the quality of your shots will be. Depending on the product being photographed, camera and lighting methods, equipment, and positioning all play a role.

Product Photographing

When shooting shirts, the camera should be positioned immediately above the chest region, and when photographing bottoms, the camera should be placed across from the hip area.

When photographing a product from an angle that is too high or too low, the garment may seem “tapered” and incorrect.

Using a telephoto zoom lens to take your photographs may assist in preventing distortion and allow you to get closer to small items while moving farther away from big ones.

For invisible mannequin shots, ensure your studio shooting area is big enough to fit your camera and tripod: two studio lights and umbrellas are set equally apart on each side of the product and background.

To use the ghost mannequin method to produce a 3D image:

  • First, photograph your goods being worn by your mannequin or model from the front and rear.
  • Following that, style and put your goods on a piece of white foam board and shoot both the front and rear views again; these foam board photographs will enable you to include the inside sections of the garment once the images are combined.

Image Post-Processing: A Step-by-Step Guide

After you’ve captured the essential shots, producing a ghost mannequin effect is really pretty straightforward if you have the right post-production tools and your merchandise has been appropriately shot. This post will show how to generate a ghost mannequin edit using AutoRetouch AI.

Using AutoRetouch AI, Create A Ghost Mannequin Effect.

AutoRetouch can make the editing process easier and features the world’s first AI-enabled ghost mannequin generator! Simply upload your pics, and you’ll have web-ready photos in a matter of minutes. Here’s a step-by-step tutorial for creating a ghost mannequin effect using AutoRetouch:

Step 1: Go to the AutoRetouch website and signup.

Step 2: On the home page, select “create a ghost mannequin.”

Step 3: Upload your product image and inlay image.

Step 4: After uploading, AI will create the ghost mannequin in seconds.

Step 5: You can select the shadow intensity and warping intensity. 

Step 6: Select the file type and click process file, and you will be able to download your ghost mannequin image.

Additional tip: you can also use the AutoRetouchs bulk option to make multiple ghost mannequin images at once.

You may create your own ghost mannequins using software like AutoRetouch without employing specialists or spending hours editing. The price flexibility also ensures that nothing cuts into your earnings.


Finally, if you follow the procedures, you should be able to make your own professional clothes product photographs with the ghost mannequin effect. Remember that this impact on your product photographs will not only make your items more appealing and distinctive, but it will also elevate the appearance of your online shop to a very professional level. You will raise your brand in the eyes of consumers, which will increase sales.