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press release

autoRetouch raises €3.2 million to enable anyone to edit lifestyle and fashion product images in seconds

January 26th 2021

STUTTGART, Germany, January 26, 2021 2:00pm CMTautoRetouch – the AI-powered image editing platform – has announced seed funding of €3.2 million, with 140-year old European apparel retailer Breuninger leading the investment. autoRetouch, powered by artificial intelligence more sophisticated than the current image editing standard, is now available for fashion and lifestyle brands, retailers and creatives. Further, its patent-pending Ghost Mannequin effect technology, previously preview-only, is now available for commercial use.

Editing lifestyle and fashion product images is time-intensive and often creatively unrewarding. Outdated technology that is still considered the industry standard leads to a cumbersome editing process in order to get fashion and lifestyle images retouched at scale. A standard, non-creative edit for example can take 5-15 minutes, from background removal to basic skin retouching for any photograph featuring human models. 

autoRetouch uses AI to perform image editing operations, for example removing background or retouching skin. It’s both the tool and the taskmaster in one. Because of this and an API-first approach, it can work at any scale. Editing with autoRetouch’s AI enables any stakeholder (whether it’s the image editor, the retailer or brand) to get great product images faster, easier and cheaper than ever before while retaining full creative control. 

Customers using autoRetouch have seen up to 90% cost savings due to the efficiency gains from moving repetitive work to AI. 

A large amount of all commercial fashion images use the ghost mannequin effect, meaning the model’s or mannequin’s body which the product is displayed on has been digitally edited from two separate images to be invisible or transparent. For an editor, that can mean 10-20 minutes of expert manual editing per image. With hundreds of sets of images, that could mean more than an entire work week focused solely on stitching images together. autoRetouch’s Ghost Mannequin AI, the one-click photography manipulation technology, merges two images, product, and inlay shots, intelligently in seconds.

Advancements in computer vision and an outstanding internal R&D team have produced results that were unthinkable even as recently as last year in a very short amount of time. Because autoRetouch’s complex machine learning models are available through simple drag and drop, everyone can now take advantage of computer vision technology. As such, access to professional image editing, previously only available to people well versed in Photoshop, is democratized.

As part of the received funding, autoRetouch has expanded its team of data scientists and engineers from a five to sixteen person team, doubling down on its R&D focus while also starting to build initial customer traction.

All of autoRetouch’s features are designed for self-service, including the Ghost Mannequin feature, and are now directly available to customers. Users can create an autoRetouch account for free and try the service with up to 10 images. To edit additional images, credits are available for purchase on a pay-as-you-go basis. The price to create one ghost mannequin image is currently €0.50 +VAT, other freely configurable workflows for example for model photography editing are available and cost €0.10 +VAT per image. 

About autoRetouch:

autoRetouch is expanding the possibilities within digital image editing. For more information please visit or find updates and tips on Twitter, Youtube, and LinkedIn.