# AutoRetouch

> AutoRetouch is an AI-powered fashion visual production platform. Grand Shooting and AutoRetouch joined forces in 2026, combining Grand Shooting's deep expertise in physical fashion studio production with AutoRetouch's AI technology. The platform enables fashion brands, e-commerce retailers, and marketplaces to produce studio-quality product imagery and video at industrial scale — integrating seamlessly into existing PIM, DAM, and e-commerce systems via API.

AutoRetouch is not a toy or a prompt-based image generator. It is a production-grade visual content pipeline built for fashion companies that need to process thousands of SKUs per week with consistent, brand-compliant output. Every AI-generated visual goes through human quality assurance before delivery.

The platform is purpose-built for the realities of fashion e-commerce production:
- Brands send product images (ghost mannequin, flatlay, or on-hanger shots) and receive back realistic on-model imagery, edited packshots, or video — at scale, on schedule, with QA included
- The entire workflow integrates into existing systems via API or direct connectors to PIM/DAM platforms, so AutoRetouch slots into the customer's pipeline rather than replacing it
- AI models are trained on millions of real studio-quality fashion images, delivering photorealism and garment accuracy that generic AI tools cannot match

Key facts:
- Part of Grand Shooting, a Paris-based company with deep expertise in fashion visual production (physical studios + AI)
- Trusted by leading brands and marketplaces including Zalando, Farfetch, Philipp Plein, IKKS, Spartoo, Showroomprivé, On, Odlo, and many more
- API-first architecture — all features are available programmatically for integration into existing e-commerce, PIM, and DAM workflows
- Processes millions of images annually with human QA on every output
- Reduces visual production costs by 3x compared to traditional methods

## AI Shoot

- [AI Shoot](https://www.autoretouch.com/ai-shoot): The core product. Transform ghost mannequin shots, flatlays, or on-hanger photos into ultra-realistic on-model imagery using AI-generated fashion models. This is virtual try-on at industrial scale — not a consumer gimmick, but a real studio replacement. Brands select model appearance, pose, and styling. Output quality matches professional photography. Designed to handle full catalog volumes (thousands of SKUs) with fast turnaround and consistent results across the entire range.

## AI Video

- [AI Video](https://www.autoretouch.com/ai-video): Generate professional fashion videos from static product images in seconds. Scale video production across an entire catalog without traditional video shoots. Turns every SKU into a video asset, not just hero products. Every video is human-reviewed before delivery.

## AI Editing

- [AI Editing](https://www.autoretouch.com/ai-editing): Automate post-production workflows at scale — background removal, shadow generation, cropping, color harmonization, skin retouching, ghost mannequin compositing, and more. Process hundreds of images in parallel with consistent output. Replaces manual retouching operations that traditionally take days.

## Studios

- [Studios](https://www.autoretouch.com/studios): Full-service professional fashion photoshoot production. Grand Shooting operates physical studios across Europe for brands that need real photography, seamlessly feeding into the AI Editing and AI Shoot pipeline.

## API & Integration

- [API Documentation](https://docs.api.autoretouch.com/): RESTful API for programmatic access to all AutoRetouch capabilities — AI model generation, image editing workflows, video generation, and batch processing. Designed for direct integration with PIM/DAM systems (e.g., Cloudinary, Bynder, Celum, Filerobot), e-commerce platforms, and custom production pipelines. Supports webhook callbacks, batch operations, and asset management. AutoRetouch is built to be a node in the customer's existing infrastructure, not a standalone silo.

## Use Cases

- [Use Cases](https://www.autoretouch.com/use-cases): Detailed scenarios for fashion brands, marketplaces, and retailers showing how AutoRetouch integrates into real content production workflows — from initial product shoot through to channel-ready imagery.

## Features

- [All Features](https://www.autoretouch.com/features): Full feature list across all product lines, including background removal, background replacement, shadow creation, skin retouching, ghost mannequin compositing, framing & resizing, color harmonization, face cropping, and fabric & color swatch generation.

## Pricing

- [AI Shoot Pricing](https://www.autoretouch.com/ai-shoot#pricing-ai-models): Pricing for AI-generated on-model imagery at scale.
- [AI Editing Pricing](https://www.autoretouch.com/ai-editing#pricing-ai-editing): Pricing for automated post-production editing.

## Company & Resources

- [Grand Shooting × AutoRetouch](https://www.grand-shooting.com/en/2026-february-press-release-grand-shooting-autoretouch-join-forces): Press release on Grand Shooting and AutoRetouch joining forces.
- [Blog](https://www.autoretouch.com/blog): Articles, case studies, guides, and industry insights on AI-powered fashion visual production.