Did you know more than the majority of e-commerce shoppers consider product photos to be ‘extremely’ influential in their purchasing decision? In fact, product photos were ranked as more important than product descriptions, specs, and even ratings or reviews. In e-commerce, seeing is believing.
But there’s an art to the perfect product photo—and just as a good photo can sell your product more effectively than almost anything else, a bad photo can turn potential customers off. Careful editing brings out the best in your photos and helps your products shine in the busy, crowded world of e-commerce. Whether you’re an e-commerce specialist or a photographer, this image editing checklist will help you create irresistible, attention-grabbing product photos.
First Steps for Perfect Editing
Shoot in RAW
The editing process is always more straightforward when using RAW photos. Why? Because RAW files contain more data and are of higher quality, it’s easier and more efficient to make adjustments. Editing JPEGs results in some damage to the original file, but RAW files can be edited without reducing the quality of the images.
Start with a thorough plan
Any project should begin with a well-rounded, detailed roadmap, and product photography is no different. Here are the things you should do before ever picking up your camera:
- Define all the kinds of product photos your website needs
- Identify the kinds of imagery that your audience finds enticing
- Research current trends and take styling tips from successful product photography
- Make sure you have all the necessary equipment like a lighting kit, LED ring flash, backdrops, clamps, pins, etc.
- Choose an editor
The 10 Step Checklist for Perfect E-Commerce Image Editing
1. Choose your best photos
Not every image we capture is destined for greatness, and when it comes to e-commerce, you only want the best photos to represent your products. Cull your photos with an editor’s mindset, knowing that only a few will make the cut. Don’t know how to narrow down your images? Start by cutting out photos with anything less than razor-sharp focus.
Once you have your best photos in hand, it’s time to start editing!
2. Lens correction and straightening the horizon
Start the editing process with lens correction. This step is crucial if you use wide-angle lenses to shoot your product photos. Lens correction can help to correct chromatic aberration if images near the horizon have green or purple hues.
Make sure to straighten any tilted photos.
3. Color correction
Color correction is a challenging but mandatory step for image retouching. If your store has products of different colors with the same pattern or design, you can apply the recoloring feature to the RAW images. This time-saving step allows you to represent your whole catalog of colors without photographing each individual product.
The color correction feature also helps to enhance color tone, vibrancy, contrast, saturation, and more. However, the images after correction should always be representative of the products in real-life transparency will lead to trust and retention with your customers.
4. Remove intrusive elements with background removal
Background removal eliminates distracting or unwanted elements in the background of your photos. Backdrops can be replaced to make your product images look more consistent. You can also remove loose threads, flyaway hair, etc., for a polished look. AI-enabled software like autoRetouch offers automatic background removal and customization. To make the backdrop removal process hassle-free, we recommend placing the product against white cloth or sheets.
5. Fix imperfections
Imperfections can come in many forms, from blemishes on your model’s skin to specks of dust in the background. However, that doesn’t mean the photos must be discarded: today’s editing tools have mind-blowing corrective features, and these issues can be solved in seconds.
6. Creating depth with shadows
Without shadows, products may look unrealistic, but not all shadows are visually appealing. For example, shadows falling on the model’s face should be removed in the editing process. On the other hand, shadows cast by the model will give more depth to your photos. Viewers may not consciously notice the shadows, but they provide a sense of the 3D geometry of the item.
7. Choose cropping dimensions
Many editors skip this step, but it’s one of the essentials in editing product photography. On the bright side, it’s also simple and quick. Cropping removes the unwanted areas of the photo and brings more focus to the subject, letting you hone in on what’s relevant. Cropping usually only takes a few seconds.
8. Create 3D product photos
2D photos are flatter and less representative of the true dimensions of the products being sold, while 3D or 360° images can be very appealing to shoppers. 3D images are actually made up of a bunch of composited pictures taken from different angles. We recommend using Adobe Bridge to generate professional-looking 3D photos. This helps customers get a tangible sense of your product.
9. Remove the mannequins
Mannequins are a great way to display clothes and apparel, but they can be visually distracting as well. Keep the focus on your products by removing the mannequins from your photos. This can be a tedious task, but tools like autoRetouch automatically remove the dummy from apparel with the ghost mannequin feature.
10. Bulk edit your images
Selling products online means dealing with tons of product pictures at once, and making your photos consistent can be tedious and difficult. Fortunately, today’s dynamic AI-powered software allows stock or bulk photo editing, applying the same effects to 100+ images at once. Online shoppers are inclined to trust websites with visual uniformity in pictures, and batch editing helps your photos look professional and legitimate.
Competition in the e-commerce world can be intense—and having exemplary images keeps you a step ahead of the rest. This 10-step checklist can help you delight your customers and create a powerful, appealing visual presence for your products.