Attention is one of the most sought resources in marketing, especially in an ecommerce business, where your targets are constantly inundated with ads, content, and dispositions. It can be practically cumbersome to navigate these waters, particularly for someone looking to make sales in a crowded sphere. That’s where the visuals you put up for sales or marketing come into play.
Sometimes, retouching photos might seem like a minor omittable step in your business, but honestly– it comes with endless benefits. High-end retouching ensures your products are distinct in the industry, and the upshots pop up in your sales dashboard.
This guide shares all your queries regarding high-end retouching and features seven benefits you get from it.
Let’s get started!
What is high-end retouching?
Most people, even those who don’t work in the photography industry, are familiarized with high-end retouching. But if you dive deeper, there is more to the story.
High-end retouching is a type of photo editing used to revamp images. The changes are applied to transform a picture to its best form and make it more appealing.
Now this transformation can mean a lot of things, like:
· Clearing the skin
· Removing the blemishes and scars
· Correcting eyes
· Manipulating colors
· Removing distracting and distasteful elements
· Adding an extra sheen to the photos
Often, you will find your clients or your images demanding extensive modifications. And in this scenario, high-end retouching is the solution.
Basic photo retouching Vs. High-end photo retouching:
It’s alright if you still need to learn the difference between basic photo retouching and high-end retouching. It might sound the same, but issues arise when you are trying to decide the extent of the editing. If someone mentions high-end retouching, it includes much more than essential works.
Basic retouching includes primary editorial works like, fixing the contrast, smoothening skin, color adjustments, whitening eyes, etc. You will see the alterations in the image, but it won’t seem like a massive difference.
On the contrary, high-end retouching includes the work a professional does. From restoring old photos to changing backdrops, you name it, and it’s there.
The main dissimilarity is that high-end retouching is high-level work. You can manipulate the images to the extent you desire, which is limited in basic photo retouching.
Here’s a secret, though! You don’t need to hire expensive professionals for high-end photo retouching. AI-powered tools like autoRetouch let you apply shocking editing effects automatically. Upload the pictures to the website, and the algorithms will generate web-ready images in 5-10 seconds.
The popular high-end retouching trends for 2023:
Photo retouching features diversified trends for our business. Here are some of the popular trends for 2023:
- Skin Retouching:
High-end skin retouching is a common trend in photo retouching. It gives a dynamic look to the skin, along with a natural and clean finish.
- Portrait Retouching:
Use the trend to give your portraits a charismatic touch by applying skin, hair, and beauty adjustments.
- Hair Retouching:
If you are marketing hair care products, you need features like:
· Removing stray hair
· Glossing the hair
· Straightening the hair
· Adding volume to the hair
High-end retouching ensures your images always have that grab-the-eye effect.
- Product Retouching:
Before marketing your products, it’s always an excellent option to clean up distracting elements, fix the color, or remove the scratches from the photos for professionalism. However, it’s also essential to pay attention to photo production in this genre. The retouching will only take you so far.
- Fashion Retouching:
High-end photo retouching for fashion uses manipulation techniques to create satisfying and natural results. Elements like manipulating the body shape, skin retouching, hair retouching, etc., fall under this genre.
Seven benefits of high-end retouching:
Here’s why high-end retouching matters for your photos!
- Add glimmer to the images:
High-end retouching gives you a competitive edge over your competitors. Think of the big brands on Instagram or Facebook. Their images have a vibe that tells something commercial, edgy, and high-fashion simultaneously.
- It is essential:
Today’s high-end cameras are incredibly sharp and capture the tiniest details from the photos. And if you look at the close-ups, you’ll be shocked to see the eye gunks, peach fuzz, veins, etc.
Today’s cameras are based on magnification mirrors. You wouldn’t watch these imperfections if you usually stood two feet away from someone. But in the RAW files, you will have a detailed view of these imperfections. When it goes too far, high-end retouching becomes de rigueur.
- Make the campaign successful:
Did you know retouched images represent your brand better? You can ramp up your sales with polished photos on the site in no time. People don’t want to see the pictures; they want to experience them. A high-quality and positive image can evoke an emotional response in your audience.
- Quality images boost engagement rates:
It’s no secret online shopping is more popular than ever, and that’s why quality and accurate product pictures are so important.
67% of online customers think the image quality is vital for purchasing decisions. In fact, images carry more power than customer reviews, product descriptions, or product information. This is why we should process the photos with high-end retouching before propelling them on the internet.
- Build consistency and credibility:
Customers are more likely to purchase from a professional than a crook. This is why you will often find scammers emerging as high-flying pros. They try to look perfect and spotless on the outside.
However, high-end retouching ensures your images have the same background color, similar crops and borders, and liquifying edges when required. When you maintain the consistency of your brand, you are establishing brand credibility and lullabying the customers to build a trust factor.
- Retouch the clothes:
Professionally retouched photos allow your potential customers to investigate every inch of your apparel. Basically, your clothes don’t stay in proper condition after you’ve shipped them from the other side of the world. You can iron out the creases and remove the lint; still, your camera will capture some anomalies in terms of shapes or color.
Your best bet? Use a high-end retouching tool to give that engaging boost. Use ghost mannequin services if you need help to represent your apparel’s fit accurately. However, we recommend you exercise ethical retouching here.
- Shadow creation:
Often, shadows are added to the product picture to give life and dimension. The technique is usually used to increase the visual appeal of your products.
The approach is mainly used to avoid the impression that a model is floating in free space. Adding them manually would mean mind-numbing labor. This is why autoRetouch walks in to save the day and lets you add drop shadows automatically without user input. Further, you can determine the shadow’s size, blur level, and angle.
In Conclusion:
There are several reasons why high-end retouching matters for your images. You must produce quality images to maintain your authority in the ecommerce industry. Images are the first interaction between clients and products. So, it’s essential to focus on producing the best quality images. Till then, Happy Retouching!