Let’s face reality, fellas! No one is going to make a purchase from your store if the images are awful. Even if you sell top-class services, the audience will easily skip them due to their horrendous outlook. Raw images are terrible and convey misconceptions to online customers. That’s why photo retouching or photo editing has become a strand for e-commerce businesses.
Photo editing services explicitly convert dull images into a mass consumer product. If there is one thing marketplaces like Amazon, Etsy, Craigslist, and Shopify have in common– it’s placing stunning product photos on their listings and pages.
In this guide, let’s discover how photo editing makes your products sell.
How photo retouching boosts ecommerce business?
Let’s find out the necessity of photo retouching and high-quality images in ecommerce business:
1. An excellent first impression:
Before splurging on marketing campaigns, remember to pay heed to the product photos you will use to garnish your website. Unless visitors find high-quality images– they won’t stick to your website. If the product photos reflect top-class quality, visitors will be willing to spend their time surfing your website.
Ecommerce photo editing empowers you to add extra oomph to your photos and create an excellent first impression of your website. Once you’ve equipped the ecommerce platform with drooling visuals, you’ll find audiences rolling in your business.
2. Build up trust and credibility:
Tell us, guys! Would you purchase from a store with dimly lit and blurred images, or would you instead put your money in stores with clear and charismatic product photos? Trust and credibility are at the heart of online selling; nothing can convince buyers to waste their bucks purchasing stuff from suspicious sellers.
But how do product photos simulate trust building?
The central ecommerce platform eBay recently published a study on how product images impact their conversion rates. The study showed:
- Product listings with top-caliber photos are more likely to generate sales.
- Perceived trustworthiness is for sellers who use high-quality visuals.
- Product listings with multiple images have better conversion rates.
These findings point out that captivating ecommerce photo editing can drive online sales, and low-quality images will only damage the performance of your business.
3. Site branding:
You may have compelling product descriptions for all your products, but they will only help if you mix them with high-definition images. Ecommerce photos retouched to perfection are worth more than written texts.
When you add the strokes of photo retouching to the photos, they turn conceivable. In the ecommerce industry, plausible images are the critical elements for branding. So, if you want your store to become triumphant, use image editing services to polish your images.
4. Grab the attention:
Well-edited photographs are great tools to attract customers. Poor lighting, red eyes, the harsh glow of lights… there are innumerable ways to ruin a perfect photo. If you are a photographer, you’ve probably faced these bugging issues. Instead of snapping the pictures again, why not apply product photo editing techniques and make the pieces impeccable for the internet?
You can find thousands of image editing services online. With a small subscription, these tools let you wipe off all the imperfections from your photos and ensure incredible imagery for your audience.
The photo retouching software autoRetouch is powered by Artificial Intelligence and delivers top-caliber images with every click. The good news? It only costs you £0.10 per image and offers a free trial option.
5. Optimize photos across different platforms:
Yes, high-resolution images are stunning and enchant the audience. But are they really suitable for the internet? No! Large files are hard to load and can slow down your website. You will only lose visitors if you don’t optimize the image sizes according to platform specifications.
A product photo from 1200 to 1600 px is ideal, and product photos within this range offer better zoom functionalities and effective distribution.
So, use photo retouching software to ensure you are getting the dimensions accurately for the practicality of your website.
6. High-quality visuals increase sales:
The prime target of any ecommerce business is getting traffic and increasing sales. Photo retouching services guarantee your visuals are lucrative and gorgeous.
So, if you are rummaging for ways to accelerate your sales, apply professional photo retouching to your images before organizing your store.
7. Portray innovativeness using photo editing services:
If you want to portray the uniqueness of your product in perspective, appearance, or background– photo retouching will assist you in bringing your imagination into action.
For instance, if you sell a stock of herbal cosmetics, placing the items against the forest, green backdrops will be aesthetically pleasing. But that doesn’t mean traveling to Amazon for the photoshoot.
Instead, photo retouching software can automatically customize backgrounds and add woodland settings against your products in one click. And just like that, image editing empowers you to generate impressive product photos.
8. Fix lighting and exposure via photo editing:
When snapping images, a common rookie mistake is not getting the lights right. Poor exposure improperly aimed flash, shadows, blaring highlights… there are infinite ways to overwhelm the eye.
A secret? Some image editing software lets you automatically fix the lighting and exposure of the images.
Lighting in imagery is an art. If your images lack the proper lights and drama, use photo editing services for a quick and effective fix.
There must be consistency in your images to show the products belong to a particular brand. Similar angles, color tones, aesthetics– it’s impossible to obtain them only via camera.
Photo editing services align all your products under the same category and guarantee your website’s consistency and professionalism. Once visitors understand the rough sketch of your brand, you’ll find them splurging their money on your products.
10. Good images contribute to website SEO:
The images retailers put on their websites directly impact the SEO performance of their sites. Naming the photo file and adequately describing the ALT text ensures your images rank higher in the search engine.
Google only shows top-caliber and optimized photos when users type random keywords. Using a photo retouching service confirms you have the exact image sizes and format suitable for SERPs.
In the end, the sales of your products depend on the photo editing skills you display. You cannot win deals in the highly competitive sphere using subpar or typical images. Your best bet? Find professional photo editing services and start embellishing your product images like a pro. If you think the image editing services are expensive, use AI-powered tools like autoRetouch to edit photos in a breeze! Till then, Happy photo editing!